Merck KGaA (OTC Healthcare)
OTC Healthcare : Market Insight
STRATEGIC EVALUATION
SWOT Analysis Prospects for the OTC Healthcare Business
Table 1 Merck KGaA: OTC Healthcare World Sector Sales Performance 2006
Table 2 Merck KGaA: OTC Healthcare Regional Sales Performance 2006
CORPORATE OVERVIEW
Strategic Objectives and Challenges Operational and Distribution Strategies Ownership Events Pipeline
Summary 1 Merck KGaA: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
OTC Healthcare Market Assessment Vitamins and Dietary Supplements Cough, Cold and Allergy (Hay Fever) Remedies Digestive Remedies Medicated Skin Care Analgesics Calming and Sleeping Products NRT Smoking Cessation Aids
Table 3 Merck KGaA: World Shares & Rankings in OTC Healthcare by Sector 2005-2006
Table 4 Merck KGaA: World and Regional Shares in OTC Healthcare by Sector 2006
BRAND ASSESSMENT
Brand Strategy Cebion Seven Seas
Table 5 Merck KGaA: Cebion World Shares & Rankings in OTC Healthcare by Sector 2005-2006
Table 6 Merck KGaA: Cebion Regional Shares in OTC Healthcare by Sector 2006
Table 7 Merck KGaA: Seven Seas World Shares & Rankings in OTC Healthcare by Sector 2005-2006
Table 8 Merck KGaA: Seven Seas Regional Shares in OTC Healthcare by Sector 2006
APPENDICES
Financial Summary
Table 9 Merck KGaA: Financial Summary 2002-2006
Company Background
Summary 2 Merck KGaA: Historical Development
Summary 3 Merck KGaA: Subsidiaries 2006
Summary 4 Merck KGaA: OTC Healthcare Brands 2006
Summary 5 Merck KGaA: Company Locations 2006
Summary 6 Merck KGaA: Websites 2006