Future Product Opportunities in Cosmeceuticals

Summary

Some key findings from this report...

• Of all cosmeceutical food and drinks launched in 2005, soft drinks took the largest share at 35.1% rising to 35.5% in 2007. The food industry remains quite far behind soft drinks in terms of NPD advancement, brand power and marketing development.
• Between 2005 and 2007 the sharpest rise in new cosmeceutical food and drink product launches was in Europe. In 2005, 14% of global cosmeceutical NPD originated in Europe and this rose to 23% in 2007.
• Sweet flavors dominate the cosmeceuticals market, particularly fruits and natural flavors. All of the top 15 flavors are sweet and nine of those are fruits.
• The US has highest spend per capita for both cosmeceutical personal care products and nutraceuticals. The US nutraceuticals market was worth US $21.3bn in 2006 indicating significant cosmeceutical growth opportunities.

Future Product Opportunities in Cosmeceuticals: Innovation in food and drinks with beauty benefits is a new management report published by Business Insights that assesses the drivers and major trends currently influencing the market and includes examples of winning strategies adapted from the personal care sector to promote cosmeceutical food and drinks. Best-practice examples of new products launched between 2005 and 2007 are assessed and recommendations made for future innovation ideas. The report provides detailed insights into the global market at a regional and category level in order to identify the most accurate and specific trends to 2012.

Use this new report to identify and exploit new and emerging opportunities in cosmeceuticals more effectively.

This new report will enable you to...

• Understand the key trends in cosmeceuticals from this report's analysis of innovation by category, region and product tags, using global Productscan data of cosmeceutical food and drinks product launches between 2005 and 2007.
• Benchmark your strategies against the key players using the report's detailed competitive analysis of leading cosmeceuticals manufacturers' innovation strategies.
• Assess personal care and cosmeceutical food and drink opportunities in terms of their comparative beauty concerns across key product areas including anti-fatigue, anti-ageing, haircare and skincare.
• Improve the effectiveness of your NPD strategies using this report's analysis of the key success factors and the most innovative trend leading cosmeceutical brands.
• Predict future growth areas in cosmeceuticals with this report's analysis of nutraceutical food and drink and cosmeceutical personal care market value data across Europe and the US.

Key issues examined in this report...

• Natural and organic. Consumers are increasingly opting for more natural, fresh and organic products, so it is not surprising that this 'natural' interest has shifted into health and beauty foods and cosmetics. Despite the growing organic food and drink market there still remains a gap in the market for organic cosmeceuticals.
• Convenience. Convenience in cosmeceuticals relates to usability, for instance a series of single serve 'skincare' salad dressings were introduced to the Japanese foodservice market at the end of 2005.
• Indulgence. There is a growing trend towards healthy indulgence products to appeal to females with a sweet tooth. An example is Ecco Bella's Health by Chocolate Instant Bliss Beauty Bar for beautiful skin.
• Changes in the gender divide. Male products are starting to represent a significant share of sales in personal care products but there is a long way to go before they rival female products. P&G highlighted the market's potential value with its acquisition of Gillette in 2005, its biggest ever.

Your questions answered...

• Which is the most advanced region in terms of cosmeceutical market development?
• What are the most popular and successful flavors in cosmeceutical food and drinks?
• How are the major multinational power brands entering the market?
• Are older consumers the primary target audience for cosmeceuticals?
• Which is the leading category in terms of NPD over the past two years?
• What were the most innovative examples of cosmeceutical NPD over the last two years?

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