Summary
Note: Please be aware that the PDF price includes a Enterprise-Wide Electronic License and one print copy.
Oligonucleotides (oligos) represent an important market for life science suppliers because they are an indispensable and ubiquitous tool for scientists working with DNA and/or RNA. As the overall market for oligos is considered mature, suppliers are challenged to distinguish their brand from the many others available to scientists. To help suppliers meet this challenge, we present the opinions of over 700 scientists who use oligos in their research, including what they expect from their oligos and which suppliers they buy from for their different research applications.
Building upon the success of our 2004 report on The U.S. Market for Synthetic Oligonucleotides, our 2006 report will examine the worldwide market for oligos.
Understand how to meet the needs of scientists
The Global Market for Synthetic Oligonucleotides identifies which product attributes contribute to customer satisfaction and dissatisfaction. Understanding the importance of different product attributes is absolutely essential to building brand equity. Additionally, we identify how scientists prefer to purchase their oligos, as well as identifying the specialty services-along with their preferred formats and costs-that scientists require. This report also addresses market-specific differences in usage of oligo-based techniques by segment. Cumulatively, this information allows suppliers to understand how best to meet the needs of scientists, both in aggregate and within specific customer segments.
Trends affecting the market
The scientists surveyed provided estimates of how they expect their oligo use to change over the next 12 months. Based on those responses, we provide an assessment of market growth potential over this time period, both in aggregate and within specific segments. Understanding which segments are growing and which are shrinking is critical for any supplier to effectively tailor their marketing and promotional efforts appropriately. Additionally, the report presents an overview of the research trends that are influencing the global demand for oligos, allowing suppliers to stay ahead of the curve as demand changes.
Supplier-specific insights
Leading oligo suppliers are identified based upon customer spending, allowing you to find out if your customers are spending more of their budget on oligos from your competitors. Additionally, brand equity is measured for each supplier, based upon metrics of brand esteem, knowledge, relevance, and differentiation. Collectively, these brand equity measurements provide important benchmarking for assessing customer satisfaction and loyalty. Market share estimates, based on usage rates, will be provided in this report, both in aggregate and segmented by market sector and geographic region, serving as a valuable at-a-glance metric to determine your company's strength in this market.
Market sizing
Combining survey data with supplier-specific information, this report provides a robust estimate of the size of the DNA oligo market in both the United States and Europe. The report also presents market size and share information for leading DNA oligo suppliers. In addition, the information provided will allow you to add your own internal sales data and develop a completely customizable market size model. Or, if you'd prefer, we can work with you to model the total market size-in terms of units and monetary value-based on inputs from the report and your data. (For more information on market sizing, please contact us at info@gene2drug.com or 703-778-3080, ext. 14.)
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