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Sales & Marketing |
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Post-Launch Brand Marketing in Select Affiliate Markets
Publication Date January 2007
Publisher Cutting Edge Information
Product Type Report
Pages 87
ISBN Number not applicable
Product Code CUT060
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Summary
Explore marketing budgets for 8 brands throughout their first, second and third years of market availability. The brands are marketed in the following markets:
- Asia/Japan (two brands)
- Australia (one brand)
- Canada (one brand)
- Mexico (one brand)
- Philippines (one brand)
- South Africa (one brand)
- Sri Lanka (one brand)
Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management:
Promotional Mix
- Detail Aids
- Samples
- Speaker programs
- Journal ads
- Medical publications
- Medical education
- Patient education programs
- DTC ads
Decision Support
- Market research
- Competitive intelligence
Market Access
- Pricing strategy and analysis
- Pharmacoeconomics
- Reimbursement
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Content
- Each of The Brand Profiles in Post-Launch Brand Marketing Covers Annual Spending for The Product's First, Second and Third Years on The Market in Specific Affiliate Markets.
- The Report Provides Budget Data in The following Areas:
- Promotional Mix:
- Detail Aids
- Samples
- Speaker programs
- Journal ads
- Medical publications
- Medical education
- Patient education programs
- DTC ads
- Decision Support:
- Market research
- Competitive intelligence
- Market Access:
- Pricing strategy and analysis
- Pharmacoeconomics
- Reimbursement
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