Sales & Marketing
Leading Pharmaceutical Companies Marketing Tactics
| Publication Date | September 2009 |
| Publisher | Venture Planning Grp. |
| Product Type | Report |
| Pages | 60 |
| ISBN Number | not applicable |
| Product Code | VEP00170 |
Price
£990.00
approximately: $1,499 | €1,105
approximately: $1,499 | €1,105
Order above formats by FAX
Summary
For each company, the analysis presents:
Sales force in the U.S., Europe, Asia, and other geographic regions.
Distribution strategies.
Major promotional tactics.
Contents
- Companies Mentioned
- AstraZeneca
- Bristol-Myers Squibb
- GlaxoSmithKline
- Johnson & Johnson
- Merck
- Novartis
- Pfizer
- Roche
- Sanofi-Aventis
- Wyeth
