Key Opinion Leaders:

Summary

Increase thought leader participation and solidify opinion leader efforts:

• Plagued by low thought leader participation?
• Do your thought leader recruitment efforts feel scattershot or unproductive?
• Do you want to ensure that your documentation processes are fail-proof?

If you answered "yes" to any of the above, Key Opinion Leaders: Relationship Management and Segmentation Data is essential. This is a definitive guide for engaging thought leaders in today's increasingly transparent environment. It shows teams how to be proactive and forward-thinking even while feeling the weight of ongoing regulatory pressure. By following this path, beyond building opinion leader relationships, your company will also create a culture of integrity.

In response to challenges facing thought leader development teams, Key Opinion Leaders provides actionable strategies that will deliver immediate impact. The report's meticulous benchmarks enable you to compare your efforts against competitors. Interviews with top executives reveal fresh perspectives to persistent problems. With this study -- CEI's third annual thought leader management report -- our analysts have honed their expertise.

The report focuses on these main areas:

Trends: Gain insight into the impact of the latest regulatory guidelines and learn how to increase MSLs' effectiveness in managing KOL relationships.

Tools for Thought Leader Management Success: This chapter has many objectives: learn how to identify KOLs that align with company goals; study the breakdown of company targets to better focus your activities; build an airtight documentation process while archiving thought leader history; and measure activities to ensure reaching your goals.

Thought Leader Management Structure and Staffing: This chapter emphasizes how company structure and reporting relationships impact compliance. Survey data also show how surveyed companies support their thought leader development through staff supports and budgets.

Segmentation data: Our hefty segmentation data warranted its own section. Segmentation data are compiled from survey respondents. The information is broken down by company category, individual therapeutic area and provider category. Use the data as a guideline for paying thought leaders appropriately and for matching the right KOL to the right activity.

Report's Therapeutic Areas

Surveyed companies include five top-20 and eight top-40 pharmaceutical companies, as well as biotechnology companies, medical device firms and third-party providers. Cutting Edge Information's data cover 20 therapeutic areas.

Therapeutic Areas

Autoimmune/ Cardiology and Thrombosis
CNS/Psychology/ Consumer Products
Dermatology / Diabetes (Type 1)/ Diabetes (Type 2)
Gastroenterology/ Hematology
Infectious Diseases/ Inflammation
Lifestyle Medications /Medical Devices
Musculoskeletal / Oncology
Radiology / Respiratory
Urology/ Virology
Women's Health

Contents

• Key Opinion Leaders' three chapters include thought leader segmentation, structure, budget and staffing metrics.
• Chapter 1: Relationship Management Trends
  • Number of thought leader relationships per MSL, by company category
  • Number of interactions per thought leader by activity, per month by company category
• Chapter 2: Tools for Thought Leader Management Success
• Note: Tcreate more targeted benchmarks and opinion leader profiles, surveyed companies were asked tconsider thought leaders within six categories: expert in field; specialist; subspecialist; surgeon; primary care provider; allied health professional.
  • Percentage of companies targeting specific thought leader categories, broken down by company category
  • Percentage of companies targeting specific medical professional categories, broken down by company category
  • Percentage of companies contracting KOLs for consulting services by thought leader category - broken down by company category
  • Number of promotional/commercial thought leader relationships by company
  • Number of clinical thought leader relationships by company
• Segmenting Thought Leader Candidates
  • Percentage of companies that segment thought leaders inttiers
  • Percentage of tiers used by companies that segment thought leaders
  • Tables profiling Tier 1, Tier 2, and Tier 3 thought leaders:
    • Years of experience
    • Number of publications per year
    • Number of speeches delivered per year
    • Provider category
    • Geographic influence
    • Clinical research background
    • Early-adopter profile
    • Education level
    • Level of annual advising fee funding
    • Level of annual grant funding
  • Selection tables compile data about the categories above. Data are organized by
    • Company category
    • Individual therapeutic area
    • Provider category
  • Rating of factors increasing thought leader tiering by company category (ranking from 1 t6, with 6 being most influential)
• Chapter 3: Thought Leader Development Structure, Staffing and Spending
  • Reporting relationships of companies' thought leader development groups by company category
  • Reporting relationships and company interactions with thought leader development
  • Number of FTEs dedicated tcompanies' thought leader development groups, by company category
  • Number of contract employees dedicated tthought leader groups, by company category
  • US 2008 thought leader development budgets, by company category
  • Rest-of-World 2008 medical device thought leader development budgets, by company category
  • Percentage of companies whose thought leader development is supported by brands, by company category
  • Percentage of companies that compensate thought leaders for travel, by company category
  • Percentage of companies that compensate thought leaders for training, by company category
• Charts and Graphics
• RESOURCE ALLOCATION AND STRATEGIC PROFILES
  • Figure E.1: Study Context: Therapeutic Areas
  • Figure E.2: Niche Brand Commercialization Spending Breakdown
  • Figure E.3: Percent of Marketing Budget by Phase.....