Sales & Marketing (Life Science Business)
In this section you will find information products and market research reports, covering sales and marketing issues in the global biotechnology, healthcare and pharmaceutical industries, including branding, CRM, detailing and product lifecycle strategies.
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| Title |
Publication Date |
Price |
Direct to Consumer (DTC) Advertising in Pharmaceuticals
Current and Future Market Outlook, Regulatory Landscape and Case Studies
|
December 2009 |
£2230 |
Latin American Pharmaceutical Market Outlook To 2014
Policy environment, market analysis, forecasts and growth opportunities
|
November 2009 |
£3835 |
The Value of a Good Reputation in Pharma
|
November 2009 |
£475 |
Leading Pharmaceutical Companies Marketing Tactics
|
September 2009 |
£955 |
Reinventing Pharmaceutical Sales Forces
|
May 2009 |
£4900 |
Stakeholder Opinions: Tuberculosis - Development pipeline shows signs of life
Healthcare
|
March 2009 |
£2000 |
Forecast Insight: Opioids - Saturation limits the commercial potential of individual brands
Healthcare
|
March 2009 |
£8000 |
The Scandinavian Pharmaceutical Market Outlook to 2013
Policy environment, market structure, pipeline analysis, growth opportunities
|
March 2009 |
£2025 |
Stakeholder Opinions: Pulmonary Arterial Hypertension clinical community builds order from chaos
Healthcare
|
March 2009 |
£2000 |
Pipeline and Commercial Insight: Nicotine Dependence - Chantix issues overshadow vaccine potential
Healthcare
|
March 2009 |
£8000 |
European CME Forum: First Annual Meeting
|
February 2009 |
£75 |
Key Opinion Leaders:
Relationship Management and Segmentation Data
|
February 2009 |
£4900 |
CV & Diabetes Market Forecast
|
January 2009 |
£8000 |
Antithrombotics Market Forecast
|
January 2009 |
£8000 |
Hepatitis C Market Forecast
|
January 2009 |
£8000 |
Driving Successful Pharma Brands:
Case Studies of Real Product Launches
|
January 2009 |
£4900 |
Understanding Pharmacogenomics
Maximum Efficacy with Minimal Adverse Effects
|
January 2009 |
£315 |
Performance Benchmark
Optimizing Marketing Staff Levels to Drive Growth
|
December 2008 |
£2320 |
Managed Markets Market Research: Effective Structures & Activities for Gaining Maximum Payer Access & Insight
|
December 2008 |
£2450 |
Improve Market Research Impact
|
December 2008 |
£4900 |
Pre-Launch Planning
Priming Your Pharmaceutical Brand for Profit and Success
|
November 2008 |
£997 |
Product Commercialization Excellence: Preparation and Management of Fixed-Dose Combination Drug Products
|
October 2008 |
£3380 |
Public Relations Excellence: Using PR to Launch, Grow, and Extend Your Brands
|
October 2008 |
£5305 |
The High Performing Pharmaceutical District Sales Manager
Current Trends & Future Directions
|
July 2008 |
£5565 |
Pharmaceutical New Product Commercialization
Preparing The Market for Success
|
July 2008 |
£3240 |
Pharmaceutical New Product Commercialization: Preparing for Market Success
|
May 2008 |
£3410 |
U.S. Sales Communications Excellence
Resources, Structure and Processes to Optimize Pharmaceutical Sales Communications
|
April 2008 |
£920 |
Pharmaceutical Competitive Intelligence Excellence: Optimizing Data Collection Within Approved Guidelines
|
April 2008 |
£1705 |
Ensuring Profitable Patient Adherence Programs
Using Analytics and Metrics to Improve the Bottom Line
|
March 2008 |
£497 |
Rewarding & Recognizing Top-Performing Sales People
|
March 2008 |
£2210 |
Pharmaceutical Distribution in Europe
The Emergence of Direct-to-Pharmacy Supply
|
February 2008 |
£995 |
Animal Therapeutics and Diagnostics
|
January 2008 |
£3085 |
Pharma Sales World 2007: Advanced Sales Force Remodelling Strategies in a Multi-Channel Environment
|
January 2008 |
£75 |
A Guidebook to Pharma Brand Optimization
Lifecycle Management Strategy
|
January 2008 |
£3180 |
Business Trends: Pharmaceutical Technology
Understanding your Pharmaceutical Customer (Customer Focus)
|
December 2007 |
£1795 |
Best Practices in Designing Effective Brand Teams
Brand Governance and Brand Team Management
|
December 2007 |
£2145 |
Pharmaceutical Product Approval Trends, 2007
Key Market Benchmarks And Strategic Insights
|
December 2007 |
£995 |
Pharmaceutical Sales Force Effectiveness Metrics
Are You Measuring the Wrong Things?
|
November 2007 |
£497 |
Analysis of the Pharmaceutical Market to 2012 - Segmented by Drug Target Family
Sales & Marketing
|
October 2007 |
£3800 |
Pharmaceutical Medical Publications
Market Preparation & Strategic Support
|
September 2007 |
£2095 |
Launch Strategies - Analyzing Market Trends and Regulatory Impacts
|
August 2007 |
£8010 |
Bringing Drugs to Market The role of CRM in improving sales & marketing (Review Report)
|
August 2007 |
£1000 |
The increasing importance of CRM in the pharma industry (Technology Focus)
|
August 2007 |
£1000 |
Bringing Drugs to Market The role of CRM in improving sales & marketing (Executive Presentation)
|
August 2007 |
£1000 |
Pharmaceutical Sales Management 2008
|
August 2007 |
£4900 |
Maximizing Your Brand Value
|
August 2007 |
£4455 |
Online Marketing and eDetailing Europe
|
July 2007 |
£75 |
Drug Repositioning Strategies
Innovative Strategies To Boost Pipeline Productivity
|
June 2007 |
£1495 |
Stakeholder Opinions: Fibromyalgia
Potentially lucrative market soon to become reality
|
May 2007 |
£2005 |
Pharmaceutical Product Relaunch
Preserving Market Share through Line Extension and New Market Entry Strategies
|
April 2007 |
£4900 |
Pharmaceutical Customer Relationship Management
Developing and Improving CRM
|
April 2007 |
£4900 |
Early-Stage Pharmaceutical Marketing Budgets
Preparing for Product Launch
|
March 2007 |
£2800 |
China Medical Sales Channel Report, 2006-2007
|
March 2007 |
£575 |
Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing
Using Analytics and Metrics to Improve the Bottom Line
|
March 2007 |
£997 |
Pharma Marketing ROI
|
January 2007 |
£75 |
Post-Launch Brand Marketing in Select Affiliate Markets
|
January 2007 |
£2095 |
Best Practices in Global Pharmaceutical Launches
|
January 2007 |
£4455 |
US Launch
Phase IIIA, Phase IIIB and Launch Year Brand Commercialization
|
December 2006 |
£4900 |
Optimizing Sales Force Effectiveness - From quantity to quality
From quantity to quality
|
November 2006 |
£4000 |
Pharmaceutical Sales Training Groups
Building Better Sales Forces
|
October 2006 |
£2095 |
A Product Director's Guide to Promotional Mix
|
September 2006 |
£2095 |
Patient Compliance Europe
|
August 2006 |
£75 |
Customer Loyalty and Satisfaction
Creating a Branded Customer Experience
|
August 2006 |
£3820 |
Influencing Brand Preferences in the Flow Cytometry Market
|
July 2006 |
£3435 |
Sales Force Effectiveness
Benchmarking the Resources and Structure Required to Service the U.S. Hospital Marketplace
|
June 2006 |
£2195 |
Product Lifecycle Management, 2006
|
May 2006 |
£1499 |
Maximizing Market Share Through Brand Differentiation
|
May 2006 |
£3755 |
Blockbuster Pharmaceutical Launches
Establishing Market Leadership
|
May 2006 |
£2095 |
Small & Specialty Drug Branding
Tapping Niche Market Potential
|
May 2006 |
£2095 |
Marketing Mid-Tier Pharmaceutical Brands
Winning Resources for near-Blockbusters
|
May 2006 |
£2095 |
Drug Safety for Marketed Drugs
|
April 2006 |
£75 |
Preparing Health Technology Submissions for Pharmaceutical Products
Meeting Formulary Submission Requirements for New Product Assessments and Disease Area & Therapeutic Class Reviews
|
April 2006 |
£995 |
Winning Pharmaceutical Brand Management
Maximizing brand value through best practice in brand development and product marketing
|
March 2006 |
£1495 |
Optimizing Sales Force Effectiveness
Using eHealth Applications to Improve the Quality of Physician Interactions
|
January 2006 |
£3800 |
Marketing ROI for Pharma
|
January 2006 |
£75 |
Pharmaceutical Branding Strategies
Thought leader perspectives on brand building, effective communication and future brand models
|
January 2006 |
£1495 |
Marketing to Life Scientists: Navigating Channels Through Segmentation
Navigating Channels Through Segmentation
|
December 2005 |
£2865 |
Pharmacogenomics: New Technologies
In the Development of Personalized Therapies
|
August 2005 |
£3085 |
Life Science Product Catalogs
A Global Analysis
|
May 2005 |
£1910 |
Scientific and Medical Journals on the Web
|
March 2005 |
£1400 |
Improving Sales Rep Performance
A Global Analysis
|
January 2005 |
£1780 |
Managing Sales Training to Accelerate Speed to Productivity
|
December 2004 |
£1530 |
Brand Planning for the Pharmaceutical Industry
|
July 2004 |
£95 |
Little Black Book of Pharma Marketing; The
|
April 2002 |
£100 |
Pharmaceutical Marketing
A Practical Guide
|
October 2001 |
£165 |
Marketing Planning for the Pharmaceutical Industry
|
April 1999 |
£99 |
