Summary
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Developments in instrumentation (i.e., scientific equipment with a purchase price of at least $25,000 and a service life of two years or more) have advanced the progress of research in every branch of science. Continuing advancements made in the genomics and proteomics fields will drive the market to expand-presenting an opportunity for companies to more strategically position themselves and increase their market share. This report, Brand Perceptions of Life Science Instrumentation Suppliers, is designed to help suppliers assess their market position by measuring brand image and brand strength.
Based on a 18-question survey of over 1,800 life scientists, this report will help marketers understand what factors play into a scientist's decision to choose one instrumentation brand over another, and the extent to which customers are satisfied with, and loyal to, a brand. For an in-depth look at the market, the results are analyzed both in aggregate-scientific instrumentation as a whole-and by individual segment based on the following nine product categories:
- Cell Analysis Systems
- Centrifuges
- Chromatographs
- DNA Microarray Instruments
- Fragment Analysis/Genotyping Systems
- High-Throughput Screening Instruments
- Mass Spectrometers
- Microscopy Systems
- Real-Time PCR Instruments
It is vitally important that instrumentation suppliers remain abreast of developments in the field and understand their customers' needs. Thus, this report details the state of the current market for life science instrumentation as well as projects areas of future growth. For each instrumentation category, it determines scientists' satisfaction with various features and the derived importance of those features. Respondents also reveal the services that are of greatest importance, and detail areas where suppliers perform above or below expectations. And finally, this report provides additional analysis specific to the top suppliers in each category.
By helping life science executives understand where leading instrumentation suppliers are positioned in the market, this report will better enable companies to refine their current strategies and develop more effective instrumentation as well as improve their marketing communications.
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