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Branding

In this section you will find information products, including market research, covering branding isses in the global biotechnology, healthcare and pharmaceutical industries.

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Branding

Title Sort Publication Date Sort Price Sort
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A Guidebook to Pharma Brand Optimization
Lifecycle Management Strategy

 January 2008 £3885
US Launch
Phase IIIA, Phase IIIB and Launch Year Brand Commercialization

 December 2006 £3885
Influencing Brand Preferences in the Flow Cytometry Market

 July 2006 £2680
Small & Specialty Drug Branding
Tapping Niche Market Potential

 May 2006 £1665
Marketing Mid-Tier Pharmaceutical Brands
Winning Resources for near-Blockbusters

 May 2006 £1665
Maximizing Market Share Through Brand Differentiation

 May 2006 £2930
Pharmaceutical Branding Strategies
Thought leader perspectives on brand building, effective communication and future brand models

 January 2006 £1495
Brand Perceptions of Life Science Instrumentation Suppliers

 December 2004 £1540
Building Global Biobrands
Taking Biotechnology to Market

 September 2003 £25
Brand Medicine
The Role of Branding in the Pharmaceutical Industry

 April 2001 £35
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