Sales & Marketing (Life Science Business)

Sales & Marketing		email this page print page
Title		Publication Date		Price
Pharmaceutical Markets in Brazil, Russia, India and China (Bric Nations)		July 2008		£1765
Emerging Role of Postmarketing Clinical Research Regulatory Issues, Strategic Drivers and Overall Trends		May 2008		£1995
Ensuring Profitable Patient Adherence Programs Using Analytics and Metrics to Improve the Bottom Line		March 2008		£497
Pharmaceutical Distribution in Europe The Emergence of Direct-to-Pharmacy Supply		February 2008		£995
A Guidebook to Pharma Brand Optimization Lifecycle Management Strategy		January 2008		£3885
Pharmaceutical Product Approval Trends, 2007 Key Market Benchmarks And Strategic Insights		December 2007		£1299
Pharmaceutical Sales Management Establishing Fair-Market Value Procedures		December 2007		£3530
Pharmaceutical Sales Force Effectiveness Metrics Are You Measuring the Wrong Things?		November 2007		£497
Canadian Pharmaceutical Sales Management		November 2007		£3885
Analysis of the Pharmaceutical Market to 2012 - Segmented by Drug Target Family Sales & Marketing		October 2007		£3800
Pharmaceutical Medical Publications Market Preparation & Strategic Support		September 2007		£3885
Launch Strategies - Analyzing Market Trends and Regulatory Impacts		August 2007		£8010
Bringing Drugs to Market The role of CRM in improving sales & marketing (Review Report)		August 2007		£1000
Maximizing Your Brand Value		August 2007		£3475
Pharmaceutical Sales Management 2008		August 2007		£3885
Online Marketing and eDetailing Europe		July 2007		£75
Developing Integrated Market Research Functions Decision Support for 2008		July 2007		£3885
Drug Repositioning Strategies Innovative Strategies To Boost Pipeline Productivity		June 2007		£1495
Stakeholder Opinions: Fibromyalgia - Potentially lucrative market soon to become reality		May 2007		£2000
Pharmaceutical Product Relaunch Preserving Market Share through Line Extension and New Market Entry Strategies		April 2007		£3885
Pharmaceutical Customer Relationship Management Developing and Improving CRM		April 2007		£3885
China Medical Sales Channel Report, 2006-2007		March 2007		£445
Early-Stage Pharmaceutical Marketing Budgets Preparing for Product Launch		March 2007		£3885
Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing Using Analytics and Metrics to Improve the Bottom Line		March 2007		£997
Pharma Marketing ROI		January 2007		£75
Post-Launch Brand Marketing in Select Affiliate Markets		January 2007		£1665
US Launch Phase IIIA, Phase IIIB and Launch Year Brand Commercialization		December 2006		£3885
Optimizing Sales Force Effectiveness - From quantity to quality From quantity to quality		November 2006		£4000
Pharmaceutical Sales Training Groups Building Better Sales Forces		October 2006		£1665
A Product Director's Guide to Promotional Mix		September 2006		£1665
Patient Compliance Europe		August 2006		£75
Customer Loyalty and Satisfaction Creating a Branded Customer Experience		August 2006		£2980
Influencing Brand Preferences in the Flow Cytometry Market		July 2006		£2680
Sales Force Effectiveness Benchmarking the Resources and Structure Required to Service the U.S. Hospital Marketplace		June 2006		£1715
Product Lifecycle Management, 2006		May 2006		£1499
Small & Specialty Drug Branding Tapping Niche Market Potential		May 2006		£1665
Blockbuster Pharmaceutical Launches Establishing Market Leadership		May 2006		£1665
Marketing Mid-Tier Pharmaceutical Brands Winning Resources for near-Blockbusters		May 2006		£1665
Maximizing Market Share Through Brand Differentiation		May 2006		£2930
Drug Safety for Marketed Drugs		April 2006		£75
Preparing Health Technology Submissions for Pharmaceutical Products Meeting Formulary Submission Requirements for New Product Assessments and Disease Area & Therapeutic Class Reviews		April 2006		£1550
Winning Pharmaceutical Brand Management Maximizing brand value through best practice in brand development and product marketing		March 2006		£1495
Optimizing Sales Force Effectiveness Using eHealth Applications to Improve the Quality of Physician Interactions		January 2006		£3800
Marketing ROI for Pharma		January 2006		£75
Pharmaceutical Branding Strategies Thought leader perspectives on brand building, effective communication and future brand models		January 2006		£1495
Marketing to Life Scientists: Navigating Channels Through Segmentation Navigating Channels Through Segmentation		December 2005		£2235
Direct-to-Consumer Advertising Regulations in the European Union Developing Lasting Relationships Online		October 2005		£2195
Direct-to-Consumer Advertising Regulations in the US What are the implications for the eHealth market?		September 2005		£2000
Pharmacogenomics: New Technologies In the Development of Personalized Therapies		August 2005		£2255
Defending Brand Revenue Pharmaceutical Lifecycle Management Planning		July 2005		£3885
Life Science Product Catalogs A Global Analysis		May 2005		£1490
MSDR: Medical Sales Desk Reference Increase Your Sales and Commissions then Fast Track your Career as a Modern Medical or Pharmaceutical Sales Executive		April 2005		£28.49
Scientific and Medical Journals on the Web		March 2005		£1090
Pharmaceutical Product Commercialization I Pre-Clinical to Phase III Resource Allocation		January 2005		£3885
Electronic Detailing Reaching Physicians with Consistent & Comprehensive Marketing Messages Online		January 2005		£2000
Improving Sales Rep Performance A Global Analysis		January 2005		£1390
Pharmaceutical Product Commercialization II Marketing Budgets and Staffing (Phase 3 to Post-Launch)		January 2005		£1665
Reaching Cardiologists Online Developing Marketing Strategies Consistent with Regional Demand		December 2004		£2000
Insider's Guide to the World of Pharmaceutical Sales 7th Edition		December 2004		£19.44
Benchmarking Best Practice at Patent Expiry in Europe Maximizing Return on Investment of Late-Stage Lifecycle Management		December 2004		£8000
Brand Perceptions of Life Science Instrumentation Suppliers		December 2004		£1540
Marketing to Life Scientists: A Psychographic Analysis A Psychographic Analysis		September 2004		£1390
Maximizing Product Returns Through Reformulation Old Molecules, New Opportunities		August 2004		£8000
Brand Planning for the Pharmaceutical Industry		July 2004		£95
Evaluating Online Advertising Opportunities @ Life Science Products @ Life Science Portals		February 2004		£995
Medical Device Branding Building Identity and Equity		January 2004		£2335
Pharmacoeconomics		December 2003		£33.99
Presentation Planning and Media Relations for the Pharmaceutical Industry		December 2003		£55
Parallel Trade in Pharmaceuticals Past and future scenarios		October 2003		£595
Building Global Biobrands Taking Biotechnology to Market		September 2003		£25
Little Black Book of Pharma Marketing; The		April 2002		£100
eDetailing A Strategic Analysis of Implementation and ROI		October 2001		£495
Pharmaceutical Marketing A Practical Guide		October 2001		£165
Brand Medicine The Role of Branding in the Pharmaceutical Industry		April 2001		£35
Customer Driven Pharmaceutical Marketing Developing & exploiting profitable relationship		April 2001		£125
Patient Groups and the Global Pharmaceutical Industry		January 2000		£200
Advertising and Promotion of Medicines in the UK Guidance Notes on the Medicines (Advertising) Regulations 1994( as amended)		November 1999		£15
Marketing Planning for the Pharmaceutical Industry		April 1999		£99