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Integrated Intellectual Asset Management

A Guide to Exploiting and Protecting your Organization's Intellectual Assets

Publication Date   December 2005
Publisher   Gower Publishing
Product Type   Book
Pages   204
ISBN Number   0 566 08721 9
Product Code   GOW001
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Price £55.00

approximately: $103 | €70

Summary


Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas:
  • decision making systems
  • strategy
  • policy and accountabilities
  • knowledge management
  • people and behaviour
  • targets and metrics
You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.

Content


Introduction

Decision Making
Strategy
Policy and Accountabilities
People and Behaviour
Targets and Challenge
Management Processes

Background

Definitions
The Goals Of Intellectual Asset Management

Intellectual Asset Strategy

Misuses of the Term “Strategy”
The Contents of an Intellectual Asset Strategy
Strategies for Differentiators and Enablers
Licensing Strategy
Patent Strategy
Trademarks Strategy

Policy And Accountabilities

Policy
Accountabilities
Difficult Problems Should be Owned
integrated intellectual asset management vi
Monitoring Policy Compliance and the Discharge of
Accountabilities

Decision Making

Stage-Gate Processes

People And Behaviour

Technical Competencies

Targets And Challenge

Alignment of Intellectual Assets to Business Strategy
The Quality of Intellectual Asset Management
Stretching Targets – Continual Improvement
The Role of the Centre?

Processes – Knowledge Management

The Capture and Sharing of Information
Classification, Taxonomies and Ontologies
Communities of Practice
Know-how Gaps
The Knowledge Audit and Strategy
A Summary of Knowledge Management

Processes – Information Management

Classification
Approving the Release of Information
Handling of Information
Labelling of Information
Copying of Third Party Information

Processes – Patent Portfolio Management

Use of Decision-Making Systems
Patent Reviews
Incentives and Barriers
Other Aspects of Patent Management

Processes – IP And IA Functions

The IA Function
Combining the IP and IA Functions
The IP Function

Processes – Intellectual Asset Plans

Generic IA Plans
Understanding the Role of Intellectual Assets
Patent Plans
Software Plans
Branding Plans
Intellectual Asset Plans – In Conclusion

IA Management Within A Group Of Companies

Ownership
Central Ownership of Trademarks
Central Ownership of Patents
Central Ownership of Methods and Data
Tax Benefits
Practical Aspects of Intra-group Licensing

Licensing

Licensing Strategy
A Licensing Function
Brand Licensing
Technology Licensing
Negotiations

Agreements

Licences
University Research Agreements

Valuation Of Intellectual Assets

Financial Valuation
Metrics
Valuation – A Final Observation

Due Diligence

Due Diligence in Mergers, Acquisitions and Investments
Due Diligence – Freedom for Use

Appendix 1 Intellectual Property Rights

Patents
Registered Designs
Copyright and Related Rights
integrated intellectual asset management viii
Design Rights
Trademarks
Breach of Confidence
Software
Index