Johnson & Johnson Inc (OTC Healthcare)
Strategic Evaluation
Swot analysis
Strengths Weaknesses Opportunities Threats Prospects for The OTC Healthcare Business
Upward market trends in OTC healthcare Analgesics and cough, cold and allergy remedies - continued value potential Medicated skin care portfolio to benefit from acne treatment brands Bleak prospects for digestive remedies overall but diarrhoeals show potential Mixed fortunes for wound treatments Niche markets performing strongly Further potential in child-specific OTC healthcare Rx-to-OTC switches boost growth opportunities
Table 1 Johnson & Johnson Inc: World Sector Sales Performance by Value 2005
Table 2 Johnson & Johnson Inc: OTC Healthcare Regional Sales Performance by Value 2005
Corporate Overview
Strategic Objectives and Challenges
Operational and Distribution Strategies
Ownership Events
Pipeline
Summary 1 Johnson & Johnson Inc: Key Facts by Value
Performance by Region and by Sector
OTC Healthcare Market Assessment
Analgesics
Competitive landscape Prospects Cough, Cold and Allergy (hay Fever) Remedies
Competitive landscape Prospects Medicated Skin Care
Competitive landscape Prospects Digestive Remedies
Competitive landscape Prospects Wound Treatments
Competitive landscape Prospects OTC Statins
Competitive landscape Prospects Eye Care/ear Care/adult Mouthcare/vitamins and Dietary Supplements/calming & Sleeping Products
Competitive landscape Prospects
Table 3 Johnson & Johnson Inc: World Shares & Rankings in OTC Healthcare by Sector by Value 2004- 2005
Table 4 Johnson & Johnson Inc: World and Regional Shares in OTC Healthcare by Sector by Value 2005
Brand Assessment
Brand Strategy
Band-aid
Clean & Clear
Imodium
Monistat
Neutrogena
Tylenol
Table 5 Johnson & Johnson Inc: Band-Aid Brand Shares in OTC Healthcare by Sector by Value 2004-2005
Table 6 Johnson & Johnson Inc: Band-Aid Regional Shares in OTC Healthcare by Sector by Value 2005
Table 7 Johnson & Johnson Inc: Clean & Clear Brand Shares in OTC Healthcare by Sector by Value 2004-2005
Table 8 Johnson & Johnson Inc: Clean & Clear Regional Shares in OTC Healthcare by Sector by Value 2005
Table 9 Johnson & Johnson Inc: Imodium Brand Shares in OTC Healthcare by Sector by Value 2004-2005
Table 10 Johnson & Johnson Inc: Imodium Regional Shares in OTC Healthcare by Sector by Value 2005
Table 11 Johnson & Johnson Inc: Monistat Brand Shares in OTC Healthcare by Sector by Value 2004-2005
Table 12 Johnson & Johnson Inc: Monistat Regional Shares in OTC Healthcare by Sector by Value 2005
Table 13 Johnson & Johnson Inc: Neutrogena Brand Shares in OTC Healthcare by Sector by Value 2004-2005
Table 14 Johnson & Johnson Inc: Neutrogena Regional Shares in OTC Healthcare by Sector by Value 2005
Table 15 Johnson & Johnson Inc: Tylenol Brand Shares in OTC Healthcare by Sector by Value 2004-2005
Table 16 Johnson & Johnson Inc: Tylenol Regional Shares in OTC Healthcare by Sector by Value 2005
Appendices
Financial Summary
Table 17 Johnson & Johnson Inc: Financial Summary 2001-2005
Company Background
Summary 2 Johnson & Johnson Inc: Historical Development
Summary 3 Johnson & Johnson Inc: Subsidiaries 2005
Summary 4 Johnson & Johnson Inc: OTC Healthcare Brands 2005
Summary 5 Johnson & Johnson Inc: Company Locations
Summary 6 Johnson & Johnson Inc: Websites
