OTC drugs
Alticor Inc: OTC Healthcare
| Publication Date | December 2006 |
| Publisher | Euromonitor International |
| Product Type | |
| Pages | 11 |
| ISBN Number | not applicable |
| Product Code | EUR00623 |
Summary
This Alticor Inc Company Profile offers detailed strategic analysis of the company's business, examining its performance in the OTC healthcare industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Contents
Alticor Inc (OTC Healthcare)
Strategic Evaluation
Swot analysisStrengths Weaknesses Opportunities Threats Prospects for The OTC Healthcare Business
Health and wellness trend boost opportunities for growth Strong growth potential in China Widening the geographic focus Future opportunities in domestic market
Corporate Overview
Strategic Objectives and ChallengesChina and India benefit from dedicated research and development facilities Vigorous activity in other Asian markets Eastern Europe the next target Product development to boost Quixtar, but vitamins and dietary supplements lack attention Operational and Distribution Strategies
Business model adjustment Importance of online sales Locally sourced products - manufacturing focus shifts away from US Ownership Events
Performance by Region and by Sector
OTC Healthcare Market AssessmentVitamins and Dietary Supplements
Competitive landscape Prospects Child-specific OTC Healthcare
Competitive landscape Prospects
Brand Assessment
Brand StrategyNutrilite







