Best Practices in Recruitment for Medical Education Programs

Summary

Study Overview

Non-Continuing Medical Education (Non-Cme) Programs, Also Called Promotional Education Programs, Are An Important Tool to Educate and Inform Physicians, Pharmacists, Nurses and Other Healthcare Practitioners.

New Regulations and Guidelines regarding Medical Education Programs Have Made IT More Challenging to Recruit Attendees for Both Certified Cme and Non-Cme Programs.

This Benchmark Research Project Identifies Emerging Trends in Recruiting Attendees for Medical Education in General and Non-Cme Programs in Particular. Additionally, This Research Seeks to Understand Industry Norms for Attendance Goals Versus Actual Attendance, Average Time for Recruitment Effort, Effective Recruiting Methods and Other Operational Activities.

Executives and Managers Involved in Producing Medical Education Programs Can Use This Study to Gauge The Effectiveness of Their Recruiting Methods and to Incorporate Emerging Trends into Their Program Characteristics.

Industries Profiled:

Education; Professional Services

Companies Profiled:

Diversified Medical Communications; Biocentric; Inc.; Infomedics; Commgenix; Wpp; Medimax Communications; Scientiae Llc; Healthmatters Communications; White Cube Consulting; Phoenix Marketing Solutions; Medpoint Communications; Dwa Healthcare Communications

Study Snapshot

Key Objectives

• Assess The Number of Healthcare Practitioners Needed to Recruit to Reach Attendance Targets
• Identify Which Recruiting Methods Are Used Most Often and Which Are Most Effective
• Ascertain Whether Companies Are Changing Their Approach to Recruiting and, If So, How They Are Changing

Key Topics

• Interview Insights
• Non-Cme Program Characteristics
• Non-Cme Recruitment Metrics and Tactics
• Non-Cme Recruitment Trends
• Cme Program Metrics and Characteristics

Study Methodology

This Study Was Conducted for A Member of The Best Practices, Llc Global Benchmarking Council. While Most of This Research Relates to Non-Cme Programs, Some Data Were Also Collected for Certified Cme Programs. A Quantitative Survey Harvested Current Best Practices plus Emerging Trends in Recruiting Attendees for Medical Education in General and Cme Programs in Particular.

Key Findings

The Key Findings Can Be Broadly Classified under The following Categories:

• Benchmark Partners Recruited An Average of 3-4 Hcps for Every Attendee at Their Most Recent Three Non-Cme Programs. Email Is Viewed as The Most Common and Most Valuable Recruiting Tool.

Most Benchmark Companies Reported Spending 3-6 Weeks on Recruiting for Their Most Recent Three Non-Cme Projects, Although 20 Percent of Participants Said They Take Longer (Seven to Eight Weeks).

Contents

• Best Practices in Recruitment for Medical Education Programs
• Study Overview
  • Research Objective & Methodology
  • Study Definitions
  • Respondent and Program Characteristics
• Participating Companies
• Participant Titles
  • Companies' Involvement in Continuing Education
  • Key Findings
  • Non-Cme Program Characteristics
  • Non-Cme Recruiting Characteristics
  • Non-Cme Operational
  • Cme Program Characteristics
• Interview Insights
  • Program Topics Influence Attendance
  • Niche Topics Can Pull Attendance
  • New Products Are Popular Topics
  • Attractiveness of Lunch Meetings
  • Changing Presentation Format
  • Sales Reps Are An Area of Change and Challenge
  • Critical Recruiting Methods
  • Subject Lines on Recruiting Emails
  • Direct Mail Becoming Less Favorable
  • Non-Cme Program Characteristics
  • Driving Revenues
  • Activity Revenue Mix
  • Specialties Represented/in Attendance
  • Non-Cme Recruitment Metrics and Tactics
  • Non-Cme Versus Cme Attendance
  • Non-Cme Recruiting Ratios
  • Non-Cme Recruiting Periods
  • Multiple Methods of Non-Cme Recruiting
  • Email as A Recruiting Method
  • Sales Force as A Recruitment Tool
  • Recruiting/Advertising Costs
  • Non-Cme Recruitment Trends
  • Changing Recruitment Approach
  • Reasons for Changing Recruitment Approach
  • Additional Insights into Non-Cme Recruiting
  • Challenges for Non-Cme Recruting
• Cme Program Characteristics
  • Revenue Mix
  • Professional Specialties Represented
  • Recruiting Ratios
  • Interview Insights - Cme Recruiting
• about Best Practices, Llc