Inefficient patient recruitment slows the progress of many clinical trials. Online recruitment has the potential to alleviate some of the current delays. However, the success of this approach depends upon consumers' comfort levels with the clinical trial process. Consumers need more educational resources, such as websites dedicated to providing clinical trial information.
Highlights
As consumers become better educated about the clinical trial process, recruitment efforts will increasingly depend on how well sponsoring organizations meet consumers' demand for a clear explanation of each trial's risk-benefit ratio.Few physicians have the free time to proactively access online information about participating in clinical trials. Therefore, peer-to-peer recruitment and invitations issued directly from sponsoring organizations will remain the most influential channels through which to recruit physicians.An established relationship with the organization conducting the trial is an important factor in the decision making process of many surveyed consumers and physicians. Branded websites will allow pharmaceutical companies to leverage these existing relationships and improve recruiting efficiency.
Scope
Analysis of the trends in consumer and physician participation in, and technology use during, the clinical trial process
Examination of the impact on consumers' and physicians' decision making processes of improved access to clinical trial data
Review of recent government and industry initiatives aimed at increasing the availability of clinical trial data online
Reasons to Purchase
Identify the channels through which consumers and physicians are most effectively recruited to participate in clinical trials
Evaluate what motivates consumers and physicians to look for information about, and ultimately participate in, clinical trial studies
Understand what types of content and services consumers and physicians are looking for when they go online for information about clinical trials
Content
Action Points
Scope of the report
Key points to take away from Datamonitor's research and analysis
Trends in patient recruitment to and participation in clinical trials
Trends in physician participation and technology use during the clinical trial
process
Consumer interest in using clinical trial website to learn more about and become
involved in the clinical trial process
Physician interest in using clinical trial websites to search for and access clinical
trial information and outcome data
Consumers Clinical Trial Participation
Trends in patient recruitment and participation
Growth of consumer participation in clinical trials will be driven by several factors
Present impact of recruiting channels
Recruiting minor subjects is a unique challenge
Motivating patients to participate in clinical trials
Summary of key points: trends in patient recruitment and participation
Physicians' Clinical Trial Participation
Trends in investigator recruitment and participation
Physicians' anticipate increased involvement in clinical trials
Physicians are strongly influenced by peer-to-peer recruitment efforts
The majority of clinical trial studies now have an electronic component
Electronic data capture has the potential to streamline the collection of information
from clinical trial sites
Few physicians have access to Internet-enabled mobile solutions
Summary of key points: trends in physician participation and technology use
during the clinical trial process
Consumer-Facing Clinical Trial Websites
Consumer interest in using clinical trial websites to learn more about and become
involved in the clinical trial process
The majority of surveyed consumers have searched for health information within
the past 6 months
Consumers in the US and the EU want increased access to clinical trial results
Clinical trials websites: a potential tool to recruit study participants
Use branded clinical trial websites to build upon existing relationships
The quality and comprehensiveness of the information presented on a clinical trial
website will heavily influence user satisfaction
Summary of key points: trends in consumer interest in clinical trial website use
Physician-Facing Clinical Trial Websites
Trends in physician interest in clinical trial website use
Clinical trial websites: keeping physicians current
Use branded clinical trial websites to leverage existing relationships with medical
professionals
Physicians need an online database for clinical trial outcome data
Clinical trial data provided to physicians online must provide physicians with the
'whole story'
Summary of key points: trends in physician interest in clinical trial website use
Registration Of Clinical Trial Information
Legal clinical trial registration requirements
The US's federal-level clinical trial database: www.ClinicalTrials.gov
PhRMA's voluntary disclosure policy
PhRMA's clinical study results database: www.ClinicalStudyResults.org