Summary
As consumer use of the Internet for personal reasons increases, the influence of consumers on physicians and their prescribing decisions is also increasing. This PowerPoint presentation identifies current consumer usage and their preferences for online health information and services as well as emerging technologies that are impacting consumers' relationships with their physicians.
Highlights
Although surveyed consumers do seek out specific web pages based on links mentioned in broadcast and print media channels, the most common way consumers navigate to a website remains a search engine.Despite disease and product websites gaining ground in driving consumers to inquire about specific medications, traditional channels - such as recommendations from family members - remain most influential.Consumers have a strong interest in using technology-enabled services to facilitate their interaction with their physician.
Scope
- Presents the results from research with 1,206 consumers in Europe, the US and Japan, regarding their information requirements and online behavior
- Examines consumers' attitudes towards online forums, clinical trial websites, and compliance and disease management tools
- Assess several key trends in consumers' interest in using emerging technologies to change their relationship with their physicians
- Addresses specific consumer usage and preferences, such as favored contact methods, website technology features, plus common obstacles and deterrents
Reasons to Purchase
- Identify consumer information requirements in the major pharmaceutical markets and the best channels for reaching your target audience
- Understand the current and prospective eHealth markets in Europe, the US and Japan and identify opportunities for your company
- Develop the best eHealth tools to effectively attract consumers by knowing and addressing the online requirements of each country
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