Health And Wellness - Healthcare Products in Spain
1. EXECUTIVE SUMMARY
Enriched foods damage sales of vitamins and dietary supplements Spanish lifestyle enhancing sales of herbal/traditional products Spain wants to lose weight Lack of efficacy and tradition Slimming products to lead growth
2. MARKET BACKGROUND
2.1 National Legislation
Vitamins to see a change in legislation 2.2 EU Legislation
EU directive on food supplements Narrow focus forces products off the shelves Highly contested limits Challenge to the Directive EU herbal regulations 2.3 Advertising
Advertising expenditure 2.4 Self-medication and Preventative Medicine
Vitamins 2.5 Alternative Therapy
A new law in the pipeline 2.6 Diet Programmes
Celebrity diets Mediterranean diet 2.7 Local Products
Competition in slimming 2.8 Retail Distribution
Health food shops dominate sales The grocery channel grows OTC through pharmacies
3. VITAMINS AND DIETARY SUPPLEMENTS
3.1 Sector Performance
Overall performance - good growth in 2005 Fortified food constraining growth Legislation has been changed Vitamins needed Slight slow down for dietary supplements Tonics and bottled nutritive drinks in decline Child-specific vitamins Forecast performance - difficult times ahead Legislation framework to change Self-image and ageing of population will boost sales Spaniards dietary supplement consumption habits may change Vitamins - decline in real terms Child- and elderly-specific vitamins
Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005
Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005
Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010
Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010
3.2 Vitamins Performance
Spaniards lack vitamins Fortified food and drink provides the big challenge Multivitamins concentrate sales
Table 5 Sales of Vitamins by Type: Value 2002-2005
Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005
Table 7 Multivitamins Brand Rankings 2005
Table 8 Single Vitamins Brand Rankings 2005
3.3 Dietary Supplements Performance
Another year of growth in 2005 Distribution profile changing External factors shaping sales Women are the target Ranking
Table 9 Sales of Dietary Supplements by Type: Value 2002-2005
Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005
Table 11 Calcium Supplements: Brand Rankings 2005
Table 12 Mineral Supplements: Brand Rankings 2005
Table 13 Cod Liver Oil: Brand Rankings 2005
Table 14 Other Fish Oils: Brand Rankings 2005
Table 15 Garlic: Brand Rankings 2005
Table 16 Ginseng: Brand Rankings 2005
Table 17 Ginkgo Biloba: Brand Rankings 2005
Table 18 Evening Primrose Oil: Brand Rankings 2005
Table 19 Echinacea: Brand Rankings 2005
Table 20 St John's Wort: Brand Rankings 2005
Table 21 Royal Jelly: Brand Rankings 2005
Table 22 Other Dietary Supplements: Brand Rankings 2005
Table 23 Tonics and Bottled Nutritive Drinks: Brand Rankings 2005
Table 24 Child-specific Vitamins and Dietary Supplements: Brand Rankings 2005
3.4 New Product Developments
Few new product launches to report
Summary 1 Vitamins and Dietary Supplements: New Product Launches 2004-2005
4. HERBAL/TRADITIONAL PRODUCTS
4.1 Sector Performance
Overall performance - steady growth in 2005 A new law in the pipeline Stressed out Spaniards Flu incidence shapes sales Analgesics lack presence New law boosts sales Digestive remedies Dietary supplements lead Medicinal teas Forecast performance Legislation to shape sales Lifestyles to boost sales
Table 25 Sales of Herbal/Traditional Products by Sector: Value 2002-2005
Table 26 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005
Table 27 Forecast Sales of Herbal/Traditional Products: Value 2005-2010
Table 28 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010
4.2 Company and Brand Analysis
Summary 2 Herbal/Traditional Products: Major Players 2004/2005
4.3 New Product Developments
Summary 3 Herbal/Traditional Products: New Product Launches 2004-2005
5. SLIMMING PRODUCTS
5.1 Sector Performance
Meal replacement products drive growth Spain is overweight Meal replacement products experiencing good growth Fashionable health and wellness ingredients are key selling point A tablet for every wish Slimming teas Forecast performance - good growth ahead The new epidemic Losing weight without effort Meal replacement to grow Specialist ranges for men?
Table 29 Sales of Slimming Products by Sector: Value 2002-2005
Table 30 Sales of Slimming Products by Sector: % Value Growth 2002-2005
Table 31 Forecast Sales of Slimming Products: Value 2005-2010
Table 32 Forecast Sales of Slimming Products: % Value Growth 2005-2010
Table 33 Meal Replacement Slimming Products % Breakdown by Type 2005
5.2 Company and Brand Analysis
Meal replacement products determine rankings Teas and tablets Ysana Vida Sana SA
Summary 4 Slimming Products: Major Players 2004/2005
Table 34 Slimming Tablets: Brand Rankings 2005
Table 35 Slimming Teas: Brand Rankings 2005
Table 36 Meal Replacement Slimming Products: Brand Rankings 2005
5.3 New Product Developments
Fat absorbers Teas
Summary 5 Slimming Products: New Product Launches 2004-2005
6. DEFINITIONS
