Health and Wellness Healthcare Products in Finland

Summary

This Health and Wellness Healthcare Products in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different healthcare sectors. It provides the latest retail sales data (2002-2005), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2010 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products

Why buy this report?

• Get a detailed picture of the health and wellness beverages industry
• Pinpoint trends and identify factors driving change
• Understand the competitive environment, the market's major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

Contents

• 1. Executive Summary
  • New Herbal Analgesic Patch Boosts Sales
  • Herbal Laxatives Drive Digestive Remedies
  • Functional Foods Erode Sales of Vitamins and Dietary Supplements
  • Young Females Positive towards Herbal Remedies
• 2. Market Background
  • 2.1 National Legislation
  • Vitamins Classified as Either Otc Medicines or Health Products
  • 2.2 Eu Legislation
  • Eu Directive on Food Supplements
  • Narrow Focus Forces Products off The Shelves
  • Highly Contested Limits
  • Challenge to The Directive
  • Eu Herbal Regulations
  • 2.3 Advertising
  • Legislative Changes
  • Advertising by Pharmaceutical Companies and Chemists/Pharmacies Permitted
  • Information Required in Advertising
  • Comparative Advertising Is Permitted
  • 2.4 Self-Medication and Preventative Medicine
  • Health Trend Continues to Be Strong
  • Growing Consumer Awareness
  • Future Dependent on Marketing and Information Campaigns
  • 2.5 Alternative Therapy
  • 2.6 Diet Programmes
  • 2.7 Local Products
  • 2.8 Retail Distribution
  • Otc Medicines Only Sold via Chemists/Pharmacies
  • Otc Health Products Can Be Sold in Health Shops
  • Internet Sales of Vitamins and Dietary Supplements
• 3. Vitamins and Dietary Supplements
  • 3.1 Sector Performance
• 2005 Headlines
  • Sluggish Growth as Competition from Functional Foods Increases
  • Debate Whether Products Represent Unnecessary Consumption or Preventive Medicine
  • Tonics and Bottled Nutritive Drinks Boosted by Modern Image
  • Multivitamins Taking Sales from Single Vitamins
  • Low Base Boosts Child-Specific Products
  • Sales of Echinacea Grow following Increasing Familiarity
  • Omega 3 Exception on Declining Fish Oils Range
  • Unfamiliar Niche Supplements
  • Ferrosan Most Trusted in Vitamins and Dietary Supplements
  • Many Brands Earns Orion Second Place in Vitamins and Dietary Supplements
  • Forecast Performance
  • 3.2 Vitamins Performance
• 2005 Headlines
  • Single Vitamins Suffers Due to Competitoin from Multivitamins
  • Multivitamins Most Dynamic Overall
  • Multivitamins Has The Greatest Impact on Sales of Vitamin C
  • Smaller Packages Add Value to The Industry
  • Ferrosan Well Trusted
  • Multi-Tabs Neo A Modern Classic
  • Sana-Sol and Ascorbin Takes Orion into Second Position
  • Otc Private Label Products Only Found in Vitamins
  • 3.3 Dietary Supplements Performance
• 2005 Headlines
  • Calcium Supplements and Echinacea Boost Sales
  • High Level of Lactose Intolerance in Finland
  • 3.4 New Product Developments
  • towards Specialisation
• 4. Herbal/Traditional Products
  • 4.1 Sector Performance
• 2005 Headlines
  • Scepticism Results in Low-Level Demand
  • Tiger Balm Laastari - Finland''S First Topical Analgesics Patch
  • Herbal Laxatives Important in Sales of Digestive Remedies
  • Scepticism Results in Declining Demand for Herbal Cough, Cold and Allergy Remedies
  • All Calming and Sleeping Products Are Herbal
  • Scepticism Results in Lethargic Sales Forecast
  • New Formats Boost Herbal Analgesics
  • 4.2 Company and Brand Analysis
  • Valrian and Relana Compete for The Lead
  • Tiger Balm Well Trusted
  • 4.3 New Product Developments
• 5. Slimming Products
  • 5.1 Sector Performance
• 2005 Headlines
  • Hunt for Products to Reduce Weight
  • Obesity Increasing in Finland
  • Young Professional Females Opt for Slimming Teas
  • Criticism Hampers Slimming Tablets
  • Steady Growth but Consumer Base Will Remain Small
  • 5.2 Company and Brand Analysis
  • Bio Vita in The Lead
  • 5.3 New Product Developments
• 6.Definitions
• List of Summaries
  • Summary 1 Vitamins and Dietary Supplements: New Product Launches 2004/2005
  • Summary 2 Herbal/Traditional Products: Major Players 2004/2005
  • Summary 3 Herbal/Traditional Products: New Product Launches 2004/2005
  • Summary 4 Slimming Products: Major Players 2004/2005
  • Summary 5 Slimming Products: New Product Launches 2004/2005
• List of Tables
  • Table 1 Sales of Vitamins and Dietary Supplements by Sector: Value 2002-2005
  • Table 2 Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2002-2005
  • Table 3 Forecast Sales of Vitamins and Dietary Supplements by Sector: Value 2005-2010
  • Table 4 Forecast Sales of Vitamins and Dietary Supplements by Sector: % Value Growth 2005-2010
  • Table 5 Sales of Vitamins by Type: Value 2002-2005
  • Table 6 Sales of Vitamins by Type: % Value Growth 2002-2005
  • Table 7 Multivitamins Brand Rankings 2005
  • Table 8 Single Vitamins Brand Rankings 2005
  • Table 9 Sales of Dietary Supplements by Type: Value 2002-2005
  • Table 10 Sales of Dietary Supplements by Type: % Value Growth 2002-2005
  • Table 11 Calcium Supplements: Brand Rankings 2005
  • Table 12 Mineral Supplements: Brand Rankings 2005
  • Table 13 Cod Liver Oil: Brand Rankings 2005
  • Table 14 Other Fish Oils: Brand Rankings 2005
  • Table 15 Garlic: Brand Rankings 2005
  • Table 16 Ginseng: Brand Rankings 2005
  • Table 17 Ginkgo Biloba: Brand Rankings 2005
  • Table 18 Evening Primrose Oil: Brand Rankings 2005
  • Table 19 Echinacea: Brand Rankings 2005
  • Table 20 St John's Wort: Brand Rankings 2005
  • Table 21 Probiotic Supplements: Brand Rankings 2005
  • Table 22 Eye Health Supplements: Brand Rankings 2005
  • Table 23 Co-Enzyme Q10: Brand Rankings 2005
  • Table 24 Other Dietary Supplements: Brand Rankings 2005
  • Table 25 Tonics and Bottled Nutritive Drinks: Brand Rankings 2005
  • Table 26 Child-Specific Vitamins and Dietary Supplements: Brand Rankings 2005
  • Table 27 Sales of Herbal/Traditional Products by Sector: Value 2002-2005
  • Table 28 Sales of Herbal/Traditional Products by Sector: % Value Growth 2002-2005
  • Table 29 Forecast Sales of Herbal/Traditional Products: Value 2005-2010
  • Table 30 Forecast Sales of Herbal/Traditional Products: % Value Growth 2005-2010
  • Table 31 Sales of Slimming Products by Sector: Value 2002-2005
  • Table 32 Sales of Slimming Products by Sector: % Value Growth 2002-2005
  • Table 33 Forecast Sales of Slimming Products: Value 2005-2010
  • Table 34 Forecast Sales of Slimming Products: % Value Growth 2005-2010
  • Table 35 Meal Replacement Slimming Products % Breakdown by Type 2005
  • Table 36 Slimming Tablets: Brand Rankings 2005
  • Table 37 Slimming Teas: Brand Rankings 2005
  • Table 38 Meal Replacement Slimming Products: Brand Rankings 2005
  • Table 39 Other Slimming Products: Brand Rankings 2005