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Financial Markets Research: Indevus Pharmaceuticals' Sanctura XR

Last-to-market entrant unlikely to make an impact in crowded OAB market

Publication Date August 2006
Publisher Datamonitor
Product Type Report
Pages 12
ISBN Number not applicable
Product Code DAT00546

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£1,435.00
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Summary

Introduction

The lack of differentiation between overactive bladder agents has led manufacturers to turn to large-scale marketing efforts in an attempt to gain market share. Given the relatively small marketing capabilities of IDEV and Esprit, they may have difficulty penetrating high-prescribing urology and primary care practices compared to its larger rivals, thus slowing Sanctura XR's near-term potential.

Highlights

Based on the data from the Phase II trial, we anticipate that once-daily Sanctura XR will demonstrate a safety and efficacy profile comparable to the original twice-daily Sanctura formulation and support its FDA approval in mid/late 2007.Interviewed physicians indicated that all currently marketed OAB products have comparable safety and efficacy profiles and, as the last once-daily OAB option to come to market, if approved, Sanctura XR would not dramatically impact their OAB prescribing habits given the crowded OAB market.

Scope

  • Analyzes the commercial potential for IDEV's Sanctura XR, a recently-approved next-generation OAB agent
  • Datamonitor interviewed twenty-four urologists regarding trends in the treatment of OAB and the potential role of next-generation Sanctura XRh3>

Reasons to Purchase

  • Understand the commercial potential for Sanctura XR in the treatment of OAB through in-depth analysis based on interviews with leading experts
  • Anticipate likely changes in the future market dynamics for overactive bladder agents given the entry of a new market player

Contents

  • Last-to-market Sanctura XR unlikely to make an impact in crowded overactive bladder market
  • Indevus Pharmaceuticals
  • Overview
  • Overactive Bladder
  • Overview
  • Pharmacotherapy dominated by anticholinergic agents
  • Wide variety of long-acting once-daily OAB agents available
  • Improved dosing profile of Sanctura XR aims to boost IDEV's OAB franchise
  • Factors Affecting The Potential For Sanctura Xr
  • Little differentiation versus available options likely to diminish Sanctura XR's potential
  • Can David compete with multiple Goliaths in crowded OAB market?
  • Sanctura Xr Forecast
  • Based on small Phase II and proven technology, FDA approval appears likely
  • Even if approved, Sanctura XR not likely to make a splash in crowded OAB market
  • Agents with novel mechanisms of action may change future treatment of OAB
  • Appendix
    • Supplementary data
    • Datamonitor Healthcare
    • Disclosure information
    • Ask the analyst
  • List of Tables
    • Table 1: Near-term IDEV Milestones
    • Table 2: Currently marketed branded OAB agents
    • Table 3: Forecast US Sanctura / Sanctura XR franchise revenues 2006-2010
    • Table 4: Pipeline OAB agents
    • Table 5: OAB Model 2006-2010
Product Features / Use
Scope Concise Overview
Level General Industry Strategies
Features Primary Research Data