Summary
Discover how the world's leading pharmaceutical companies develop global launch strategies, manage launch teams, cultivate thought leader support, integrate marketing activities, and conduct a host of other critical launch activities.
Benchmark study findings are organized into an executive summary and two parts:
- Executive Summary - The executive summary outlines the five top "Lessons Learned," as identified by benchmark partners and Best Practices, LLC project analysts. Studying these lessons learned will help benchmark partners frame their overall thinking about global marketing launch decisions. Accompanying charts provide one-glance summaries of the key learnings of the project.
- Survey Data Analysis - Based on benchmark partners' survey responses, this section analyzes investment patterns, activity timing and organizational structure for global marketing launches. It also identifies key launch activities that have the greatest impact on product success. This section contains seven sub-sections: Benchmark Methodologies, Survey Data Overview, Thought Leader Development, Sales Force Support, Marketing Activities, Market Research, and Life Cycle Management.
- Interview Analysis - Lessons Learned, Best Practices and Key Trends: Part II addresses critical strategic learnings identified by benchmark partners. It is divided into seven sub-sections: Global Marketing Launch Strategy and Structure, Managing Cross-Functional Teams, Thought Leader Development, Sales Force Support, Market Research, Marketing Activities, and Life Cycle Management.
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