Vitamins and Dietary Supplements in Turkey

Summary

Euromonitor International's Vitamins and Dietary Supplements in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage: vitamins, dietary supplements, tonics and bottled nutritive drinks, child-specific vitamins and dietary supplements

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the vitamins and dietary supplements industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning

Contents

• Vitamins and Dietary Supplements in Turkey
• Euromonitor International
• April 2009
• Executive Summary
• State Endeavours To Strengthen Competitive Power of Generics
• Legislative Changes Slow Introduction of OTC Healthcare Concept
• Novartis Leads, Followed by Sandoz
• Pharmacies the Dominant Retail Channel
• Social Security and General Health Insurance Law Will Lead To Constant Value Decline Over Forecast Period
• Key Trends and Developments
• New National Health System Triggers Volume Growth But Constant Unit Prices Decline
• Private Health Insurances Have Positive Impact
• Original Patent Time Limits Start To Expire, Number of Generics Increases
• Increased Number of Pharmacies Could Not Resolve the Distribution Issue Yet
• OTC Regulations Likely To Be Enacted by 2010
• Market Indicators
• Market Data
• $1OTC Registration and Classification
• Advertising
• Packaging and Labelling
• Distribution
• De-listing Or De-reimbursement
• Traditional Remedies
• Homeopathy
• Consumer Expenditure on Health Goods and Medical Services
• Self-medication and Preventative Medicine
• Generics
• Switches
• Definitions
• Abdi Ibrahim Ila Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Bilim Ilac Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Deva Holding As
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Eczacibasi Ilac Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Nobel Ilac Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Headlines
• Trends
• Vitamins
• Dietary Supplements
• Competitive Landscape
• Prospects
• Sector Data
• List of Summaries
  • Summary 1 Research Sources
  • Summary 2 Abdi Ibrahim Ilac Sanayi AS: Key Facts
  • Summary 3 Abdi Ibrahim Ilac Sanayi AS: Operational Indicators 2005-2007
  • Summary 4 Abdi Ibrahim Ilac Sanayi AS: Competitive Position 2008
  • Summary 5 Bilim Ilac Sanayi ve Ticaret AS: Key Facts
  • Summary 6 Bilim Ilac Sanayi ve Ticaret AS: Operational Indicators 2005-2007
  • Summary 7 Bilim Ilac Sanayi ve Ticaret AS: Competitive Position 2008
  • Summary 8 Deva Holding AS: Key Facts
  • Summary 9 Deva Holding AS: Operational Indicators 2005-2007
  • Summary 10 Deva Holding AS: Competitive Position 2008
  • Summary 11 Eczacibasi Ilac Sanayi ve Ticaret AS: Key Facts
  • Summary 12 Eczacibasi Ilac Sanayi ve Ticaret AS: Operational Indicators 2005-2007
  • Summary 13 Eczacibasi Ilac Sanayi ve Ticaret AS: Competitive Position 2008
  • Summary 14 Nobel Ilac Sanayi ve Ticaret AS: Key Facts
  • Summary 15 Nobel Ilac Sanayi ve Ticaret AS: Operational Indicators 2005-2007
  • Summary 16 Nobel Ilac Sanayi ve Ticaret AS: Competitive Position 2008
  • Summary 17 Dietary Supplements: Brand Ranking by Positioning 2008
• List of Tables
  • Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
  • Table 2 Life Expectancy at Birth 2003-2008
  • Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
  • Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
  • Table 5 OTC Healthcare Company Shares by Value 2004-2008
  • Table 6 OTC Healthcare Brand Shares by Value 2005-2008
  • Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
  • Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
  • Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
  • Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
  • Table 11 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
  • Table 12 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
  • Table 13 Folic Acid v Other B Vitamins 2004-2008
  • Table 14 Dietary Supplements by Positioning 2006-2008
  • Table 15 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
  • Table 16 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
  • Table 17 Vitamins Brand Shares by Value 2005-2008
  • Table 18 Dietary Supplements Brand Shares by Value 2005-2008
  • Table 19 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
  • Table 20 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013