Health And Wellness - Beverages in Mexico
1. INTRODUCTION
2. EXECUTIVE SUMMARY
Soft drinks manufacturers realise importance of health and wellness Rapid development in reduced-sugar flavoured bottled water Price difference between HW and standard bottled water is increasing Functional water introduced by FEMSA Foreign companies entering HW drinks
3. MARKET BACKGROUND
3.1 Legislation
Organic drinks 3.2 Lifestyles
Concerns about weight but stronger trend in indulgence eating and drinking Life more stressful and sedentary Illness is forcing a sector of the population to change its eating habits 3.3 Beverages Consumption Habits
Flavoured drinks strongly preferred over plain water Consumption of packaged soft drinks strongly linked to the hot weather Carbonates important when socialising while light'' versions become more common Per capita consumption of coffee remains low Low consumption of tea Milk for children is often flavoured with powder 3.4 Obesity Rates
Obesity has increased by 50% in the last 11 years
Table 1 Mexican population''s weight: Percentage breakdown 2003
Table 2 Mexican population''s weight by age (%)
Government initiatives to tackle obesity 3.5 Health and Wellness Drinks in the On-trade
Low-calorie carbonates and RTD tea rapidly penetrating the on-trade channel Freshly squeezed artisanal juice is by far more common than packaged juice in foodservice Concentrates, frequently used in foodservice, offer juice options to consumers Even though coffee is a standard item on most menus, decaffeinated coffee is now appearing as an option Herbal tea is more popular than black tea in restaurants Some HW features are not relevant to foodservice consumers
4. HEALTH AND WELLNESS SOFT DRINKS SALES
4.1 Market Performance
Table 3 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 4 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
4.2 Key Trends and Developments
Mirinda provides a new fortified carbonate option Coca-Cola introduces the Spacio Leve concept Fortification is strong in certain categories Demand for low-calorie drinks keeps growing 4.3 Key Functional Ingredients
4.4 Retail Distribution
Retail distribution trends 4.5 Retailer Activity and Private Label Trends
Retailer activity Private label trends 4.6 Forecast Market Performance
Table 5 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 6 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
5. CARBONATES
5.1 Carbonates by Health and Wellness Category
Steady growth of reduced-sugar carbonates Reduced caffeine introduced in 2006 Mirinda, the first fortified carbonate in the marketplace Forecast performance
Table 7 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 8 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 9 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 10 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
5.2 Company and Brand Analysis
Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
Table 11 Cola carbonates - BFY Reduced sugar: Brand Rankings 2005
Table 12 Non-cola carbonates - Fortified/functional: Brand Rankings 2005
Table 13 Non-cola carbonates - BFY Reduced sugar: Brand Rankings 2005
5.3 Key Functional Ingredients
5.4 New Product Developments
Summary 2 Health and Wellness Carbonates: New Product Launches 2004-2006
5.5 Pricing Strategies
Summary 3 Pricing: Standard vs HW Carbonates 2005
6. FRUIT/VEGETABLE JUICE
6.1 Fruit/Vegetable Juice by Health and Wellness Category
Fruit drinks offer substantial fortification Sales of organic juice negligible Forecast performance
Table 14 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 15 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 16 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 17 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
6.2 Company and Brand Analysis
Summary 4 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
Table 18 100% juice - Organic: Brand Rankings 2005
Table 19 NH 100% juice: Brand Rankings 2005
Table 20 Nectars (25-99% juice) - Fortified/functional: Brand Rankings 2005
Table 21 Nectars (25-99% juice) - BFY Reduced sugar: Brand Rankings 2005
Table 22 Juice drinks (up to 24% juice) - Fortified/functional: Brand Rankings 2005
Table 23 Juice drinks (up to 24% juice) - BFY Reduced sugar: Brand Rankings 2005
Table 24 Fruit-flavoured drinks (no juice content) - Fortified/functional: Brand Rankings 2005
6.3 Key Functional Ingredients
6.4 New Product Developments
Summary 5 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
6.5 Pricing Strategies
Summary 6 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
7. BOTTLED WATER
7.1 Bottled Water by Health and Wellness Category
Reduced-sugar flavoured bottled water growing fast Natural mineral water still reports high growth rates Two brands in functional/fortified flavoured bottled water Growth of natural mineral carbonated water slows down Forecast performance
Table 25 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 26 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 27 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 28 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
7.2 Company and Brand Analysis
Summary 7 Health and Wellness Bottled Water: Major Players 2004/2005
Table 29 Bottled water - Fortified/functional: Brand Rankings 2005
Table 30 NH Natural mineral water - Still: Brand Rankings 2005
Table 31 NH Spring water - Still: Brand Rankings 2005
Table 32 NH Natural mineral water - Carbonated: Brand Rankings 2005
Table 33 Flavoured bottled water - BFY Reduced sugar: Brand Rankings 2005
7.3 Key Functional Ingredients
7.4 New Product Developments
Summary 8 Health and Wellness Bottled Water: New Product Launches 2004/2005
7.5 Pricing Strategies
Summary 9 Pricing: Standard vs HW Bottled Water 2005
8. SOFT DRINKS SECTOR SUMMARIES
8.1 Sports Drinks
Table 34 Retail Sales of Sports Drinks: Value 2002-2005
Table 35 Retail Sales of Sports Drinks: % Value Growth 2002-2005
Table 36 Forecast Retail Sales of Sports Drinks by: Value 2005-2010
Table 37 Forecast Retail Sales of Sports Drinks by: % Value Growth 2005-2010
Table 38 Sports drinks - Fortified/functional: Brand Rankings 2005
Summary 10 Health and Wellness Sports Drinks: New Product Launches 2004/2005
8.2 Energy Drinks
Table 39 Retail Sales of Energy Drinks: Value 2002-2005
Table 40 Retail Sales of Energy Drinks: % Value Growth 2002-2005
Table 41 Forecast Retail Sales of Energy Drinks: Value 2005-2010
Table 42 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
Table 43 Energy drinks - Fortified/functional: Brand Rankings 2005
Summary 11 Health and Wellness Energy Drinks: New Product Launches 2004/2005
8.3 Concentrates
Table 44 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
Table 45 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
Table 46 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
Table 47 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
Table 48 Concentrates - Fortified/functional: Brand Rankings 2005
Table 49 Concentrates - BFY Reduced sugar: Brand Rankings 2005
8.4 RTD Tea
Table 50 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 51 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 52 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 53 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
Table 54 RTD tea - BFY Reduced sugar: Brand Rankings 2005
Summary 12 Health and Wellness RTD Tea: New Product Launches 2004-2006
8.5 RTD Coffee
Table 55 Retail Sales of RTD Coffee by Health and Wellness Category: Value 2002-2005
Table 56 Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 57 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: Value 2005-2010
Table 58 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2005-2010
9. HEALTH AND WELLNESS HOT DRINKS SALES
9.1 Market Performance
Table 59 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 60 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
9.2 Key Trends and Developments
Marginal increase in the penetration of decaffeinated coffee Organic coffee practically non-existent Imported tea brands increase their presence in Mexico Fortified flavoured powder drinks records steady growth 9.3 Key Functional Ingredients
9.4 Retail Distribution
Retail distribution trends 9.5 Retailer Activity and Private Label Trends
Retailer activity Private label trends 9.6 Forecast Market Performance
Table 61 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 62 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
10. COFFEE
10.1 Coffee by Health and Wellness Category
Forecast performance
Table 63 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
Table 64 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 65 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
Table 66 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
10.2 Company and Brand Analysis
Summary 13 Health and Wellness Coffee: Major Players 2004/2005
Table 67 Fresh coffee - Organic: Brand Rankings 2005
Table 68 Fresh coffee - BFY Reduced caffeine: Brand Rankings 2005
Table 69 Instant coffee - BFY Reduced caffeine: Brand Rankings 2005
10.3 Key Functional Ingredients
10.4 New Product Developments
Summary 14 Health and Wellness Coffee: New Product Launches 2004/2005
10.5 Pricing Strategies
Summary 15 Pricing: Standard vs HW Coffee 2005
11. TEA
11.1 Tea by Health and Wellness Category
Naturally healthy Forecast performance
Table 70 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 71 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 72 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 73 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
11.2 Company and Brand Analysis
Summary 16 Health and Wellness Tea: Major Players 2004/2005
Table 74 Black tea - Organic: Brand Rankings 2005
Table 75 Black tea - BFY Reduced caffeine: Brand Rankings 2005
Table 76 NH Green Tea: Brand Rankings 2005
Table 77 NH Herbal tea: Brand Rankings 2005
11.3 Key Functional Ingredients
11.4 Pricing Strategies
Summary 17 Pricing: Standard vs HW Tea 2005
12. OTHER HOT DRINKS
12.1 Other Hot Drinks by Health and Wellness Category
Fortified/functional Naturally healthy Forecast performance
Table 78 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 79 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 80 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 81 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
12.2 Company and Brand Analysis
Summary 18 Health and Wellness Other Hot Drinks: Major Players 2004/2005
Table 82 Chocolate-based flavoured powder drinks - Fortified/functional: Brand Rankings 2005
Table 83 Non-chocolate-based flavoured powder drinks - Fortified/functional: Brand Rankings 2005
Table 84 Other plant-based hot drinks - Fortified/functional: Brand Rankings 2005
12.3 Key Functional Ingredients
12.4 New Product Developments
Summary 19 Health and Wellness Other Hot Drinks: New Product Launches 2004/2005
12.5 Pricing Strategies
Summary 20 Pricing: Standard vs HW Other Hot Drinks 2005
