Health And Wellness - Beverages in Ireland
1. INTRODUCTION
2. EXECUTIVE SUMMARY
Health and wellness soft drinks with 64% share of total soft drinks market in 2005 Organic soft drinks experiencing huge growth - up 15% in 2005 Health and wellness products driving carbonates sales Huge potential in Irish bottled water market RTD coffee and tea nowhere to be seen in Irish HW beverages
3. MARKET BACKGROUND
3.1 Legislation
National legislation EU legislation 3.2 Lifestyles
Inactive Irish Working women 3.3 Beverage Consumption Habits
The Irish are among the top carbonates consumers Rising health and wellness beverage consumption Green and herbal teas remain niche Market leaders go innovative Clipper appeals to health conscious and ethical consumers 3.4 Obesity Rates
Fat Ireland Let it Go, Just for 30 Minutes Low-carb commerce on the way out 3.5 Health and Wellness Drinks in the On-trade
Life begins in the on-trade Health on the back burner in the bar scene
4. HEALTH AND WELLNESS SOFT DRINKS SALES
4.1 Market Performance
2005 headlines
Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
4.2 Key Trends and Developments
Functional and naturally healthy categories largest Fortification Cure not prevention Celebrity stars 4.3 Key Functional Ingredients
Vitamin C Calcium Caffeine and taurine Naturally healthy juices 4.4 Retail Distribution
Retail distribution trends 4.5 Retailer Activity and Private Label Trends
4.6 Forecast Market Performance
Forecast headlines
Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
5. CARBONATES
5.1 Carbonates by Health and Wellness Category
2005 headlines Reduced sugar Reduced caffeine Combination Forecast performance
Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
5.2 Company and Brand Analysis
Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
Table 9 Cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005
Table 10 Cola Carbonates - BFY Reduced Caffeine: Brand Rankings 2005
Table 11 Cola Carbonates - BFY Combination: Brand Rankings 2005
Table 12 Non-cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005
5.3 New Product Developments
Diet Coke with Lime 7-Up Free Sprite Zero
Summary 2 Health and Wellness Carbonates: New Product Launches 2004/2005
5.4 Pricing Strategies
Summary 3 Pricing: Standard vs HW Carbonates 2005
6. FRUIT/VEGETABLE JUICE
6.1 Fruit/Vegetable Juice by Health and Wellness Category
2005 headlines Forecast performance
Table 13 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
Table 14 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
Table 15 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
Table 16 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
6.2 Company and Brand Analysis
Summary 4 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
Table 17 100% Juice - Organic: Brand Rankings 2005
Table 18 100% Juice - Fortified/functional: Brand Rankings 2005
Table 19 NH 100% Juice: Brand Rankings 2005
Table 20 NH 100% Cranberry Juice: Brand Rankings 2005
Table 21 Juice Drinks (up to 24% Juice) - Fortified/functional: Brand Rankings 2005
Table 22 Juice Drinks (up to 24% Juice) - BFY Reduced Sugar: Brand Rankings 2005
6.3 Key Functional Ingredients
6.4 New Product Developments
New product development is multi-dimensional Dawn diversification Ribena Really Light Fruice
Summary 5 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
6.5 Pricing Strategies
Summary 6 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
7. BOTTLED WATER
7.1 Bottled Water by Health and Wellness Category
2005 headlines Reduced-sugar flavoured water Naturally healthy: natural mineral water and spring water Forecast performance
Table 23 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
Table 24 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
Table 25 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
Table 26 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
7.2 Company and Brand Analysis
Summary 7 Health and Wellness Bottled Water: Major Players 2004/2005
Table 27 Bottled Water - Fortified/functional: Brand Rankings 2005
Table 28 NH Natural Mineral Water - Still: Brand Rankings 2005
Table 29 NH Spring Water - Still: Brand Rankings 2005
Table 30 NH Natural Mineral Water - Carbonated: Brand Rankings 2005
Table 31 NH Spring Water - Carbonated: Brand Rankings 2005
Table 32 Flavoured Bottled Water - BFY Reduced Sugar: Brand Rankings 2005
7.3 Key Functional Ingredients
7.4 New Product Developments
Ballygowan Volvic gets going
Summary 8 Health and Wellness Bottled Water: New Product Launches 2004/2005
7.5 Pricing Strategies
Summary 9 Pricing: Standard vs HW Bottled Water 2005
8. SOFT DRINKS SECTOR SUMMARIES
8.1 Sports Drinks
Market Performance
Table 33 Retail Sales of Sports Drinks: Value 2002-2005
Table 34 Retail Sales of Sports Drinks: % Value Growth 2002-2005
Table 35 Forecast Retail Sales of Sports Drinks: Value 2005-2010
Table 36 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
Table 37 Sports Drinks - Fortified/functional: Brand Rankings 2005
8.2 Energy Drinks
Market Performance New Product Developments Key functional ingredients
Table 38 Retail Sales of Energy Drinks: Value 2002-2005
Table 39 Retail Sales of Energy Drinks: % Value Growth 2002-2005
Table 40 Forecast Retail Sales of Energy Drinks: Value 2005-2010
Table 41 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
Table 42 Energy Drinks - Fortified/functional: Brand Rankings 2005
Summary 10 Health and Wellness Energy Drinks: New Product Launches 2004/2005
8.3 Elixirs
Market Performance New Product Developments
Table 43 Retail Sales of Elixirs by Health and Wellness Category: Value 2002-2005
Table 44 Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2002-2005
Table 45 Forecast Retail Sales of Elixirs by Health and Wellness Category: Value 2005-2010
Table 46 Forecast Retail Sales of Elixirs by Health and Wellness Category: % Value Growth 2005-2010
Table 47 Elixirs - Fortified/functional: Brand Rankings 2005
Summary 11 Health and Wellness Elixirs: New Product Launches 2003/2005
8.4 Concentrates
Market Performance New Product Developments Key functional ingredients
Table 48 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
Table 49 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
Table 50 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
Table 51 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
Table 52 Concentrates - BFY Reduced Sugar: Brand Rankings 2005
Summary 12 Health and Wellness Concentrates: New Product Launches 2004/2005
8.5 RTD Tea
Table 53 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
Table 54 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 55 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
Table 56 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
9. HEALTH AND WELLNESS HOT DRINKS SALES
9.1 Market Performance
2005 headlines
Table 57 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 58 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
9.2 Key Trends and Developments
Caffeine cutbacks Organic growth Nature''s finest 9.3 Key Functional Ingredients
9.4 Retail Distribution
Retail distribution trends Independent food stores, convenience stores and vending struggle to compete on price 9.5 Retailer Activity and Private Label Trends
Retailer activity Private label trends 9.6 Forecast Market Performance
Forecast headlines
Table 59 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 60 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
10. COFFEE
10.1 Coffee by Health and Wellness Category
2005 headlines Organic Reduced caffeine Forecast performance
Table 61 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
Table 62 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
Table 63 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
Table 64 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
10.2 Company and Brand Analysis
Summary 13 Health and Wellness Coffee: Major Players 2004/2005
Table 65 Fresh Coffee - Organic: Brand Rankings 2005
Table 66 Fresh Coffee - BFY Reduced Caffeine: Brand Rankings 2005
Table 67 Instant Coffee - Organic: Brand Rankings 2005
Table 68 Instant Coffee - BFY Reduced Caffeine: Brand Rankings 2005
10.3 New Product Developments
Summary 14 Health and Wellness Coffee: New Product Launches 2004/2005
10.4 Pricing Strategies
Summary 15 Pricing: Standard vs HW Coffee 2005
11. TEA
11.1 Tea by Health and Wellness Category
2005 headlines Organic Reduced sugar Reduced caffeine Naturally healthy Forecast performance
Table 69 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
Table 70 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
Table 71 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
Table 72 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
11.2 Company and Brand Analysis
Summary 16 Health and Wellness Tea: Major Players 2004/2005
Table 73 Black Tea - Organic: Brand Rankings 2005
Table 74 Black Tea - BFY Reduced Caffeine: Brand Rankings 2005
Table 75 Green Tea - Organic: Brand Rankings 2005
Table 76 Green Tea - BFY Reduced Caffeine: Brand Rankings 2005
Table 77 NH Green Tea: Brand Rankings 2005
Table 78 Fruit/herbal Tea - Fortified/functional: Brand Rankings 2005
Table 79 NH Herbal Tea: Brand Rankings 2005
11.3 New Product Developments
Summary 17 Health and Wellness Tea: New Product Launches 2004/2005
11.4 Pricing Strategies
Summary 18 Pricing: Standard vs HW Tea 2005
12. OTHER HOT DRINKS
12.1 Other Hot Drinks by Health and Wellness Category
2005 headlines Organic Fortified/functional Reduced Sugar Reduced Fat Naturally Healthy Forecast performance
Table 80 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
Table 81 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
Table 82 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
Table 83 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
12.2 Company and Brand Analysis
Horlicks seen as old people''s drink Cadbury''s launches Highlights Dark Chocolate sachets Ovaltine targets pregnant women Green and Blacks adding to its range
Summary 19 Health and Wellness Other Hot Drinks: Major Players 2004/2005
Table 84 Other Hot Drinks - Organic: Brand Rankings 2005
Table 85 Chocolate-based Flavoured Powder Drinks - Fortified/functional: Brand Rankings 2005
Table 86 Chocolate-based Flavoured Powder Drinks - BFY Reduced Sugar: Brand Rankings 2005
Table 87 Chocolate-based Flavoured Powder Drinks - BFY Reduced Fat: Brand Rankings 2005
Table 88 Chocolate-based Flavoured Powder Drinks - BFY Combination: Brand Rankings 2005
Table 89 Malt-based Hot Drinks - Fortified/functional: Brand Rankings 2005
Table 90 Malt-based Hot Drinks - BFY Reduced Fat: Brand Rankings 2005
Table 91 NH Malt-based Hot Drinks: Brand Rankings 2005
Table 92 NH Other Plant-based Hot Drinks: Brand Rankings 2005
12.3 Key Functional Ingredients
12.4 New Product Developments
Horlick''s Snoozoo Ovaltine Options Cadbury''s Highlights
Summary 20 Health and Wellness Other Hot Drinks: New Product Launches 2004/2005
12.5 Pricing Strategies
Summary 21 Pricing: Standard vs HW Other Hot Drinks 2005
