Health And Wellness - Beverages in Indonesia

1. INTRODUCTION

2. EXECUTIVE SUMMARY

Sales of HW beverages fuelled by rising health awareness Despite tough economic conditions in 2005, HW beverage sales continue to flourish Fortified/functional and naturally healthy categories dominate Organic beverages remain foreign to the majority of Indonesians Steady and healthy growth awaits HW beverages

3. MARKET BACKGROUND

3.1 Legislation
National legislation 3.2 Lifestyles
3.3 Beverages Consumption Habits
Problems with the availability of drinking water translates to a strong demand for bottled water The impact of the established culture of tea and RTD tea consumption among Indonesians Powder concentrates appeal to the price-conscious Indonesians Sports and energy drinks appeal to limited consumer base 3.4 Obesity Rates
3.5 On-trade Health and Wellness Beverages

4. HEALTH AND WELLNESS SOFT DRINKS SALES

4.1 Market Performance
2005 headlines Stronger growth boosted by rising consumers health-consciousness 2005 witnesses an abundance of launches of novel HW products Fortified/functional soft drinks: the biggest and the fastest growing category Sales of BFY reduced sugar only posted by carbonates Spring water the reason behind steadier performance of the naturally healthy category 4.2 Key Trends and Developments
Major government initiative raises health awareness Fortified/functional bottled water takes off in Indonesia Green tea gains in popularity Fortified/functional drinks benefit from rising consumer health-consciousness 4.3 Key Functional Ingredients
Energy-boosting ingredients highly preferred Calcium gradually ascends in popularity 4.4 Retail Distribution
Retail distribution trends 4.5 Retailer Activity and Private Label Trends
Retailer activity Private label trends 4.6 Forecast Market Performance
Forecast headlines Good prospects for HW soft drinks Fortified/functional category to clearly lead HW soft drinks BFY, the only HW category to expect faster performance Demand for naturally healthy spring water to slow HW soft drinks to largely target affluent health-conscious consumers

5. CARBONATES

5.1 Carbonates by Health and Wellness Category
2005 headlines BFY reduced sugar carbonates relies on its niche consumer base Lifting of luxury tax benefits HW carbonates Only cola carbonates known for BFY reduced sugar carbonates Respectable performance to be posted by HW carbonates BFY reduced sugar to post a stronger showing 5.2 Company and Brand Analysis
5.3 Key Functional Ingredients
5.4 New Product Developments
5.5 Pricing Strategies

6. FRUIT/VEGETABLE JUICE

6.1 Fruit/Vegetable Juice by Health and Wellness Category
2005 headlines HW fruit/vegetable juice products yet to become popular, but 2005 marks a stronger year Stronger growth partly boosted by the emergence of fortified/functional juice drinks Higher price increases lead to stronger value growth for 100% juice Growth to stabilise after the launch of fortified/functional fruit/vegetable juice 6.2 Company and Brand Analysis
6.3 Key Functional Ingredients
6.4 New Product Developments
6.5 Pricing Strategies

7. BOTTLED WATER

7.1 Bottled Water by Health and Wellness Category
2005 headlines HW is no strange concept to bottled water as top brand Aqua is also a HW brand More spectacular growth fuelled by the boom of functional bottled water Fortified/functional bottled water becomes a hit in 2005 Natural mineral water posts robust growth with the launch of Nestl Pure Life HW bottled water to maintain a stable pace 7.2 Company and Brand Analysis
7.3 Key Functional Ingredients
7.4 New Product Developments
7.5 Pricing Strategies

8. SOFT DRINKS SECTOR SUMMARIES

8.1 Sports Drinks
Sports drinks still posts impressive performance in 2005, albeit slower than dengue-ridden 2004 Various new sports drinks products challenge Pocari Sweat Price increases to stay below annual inflation level 8.2 Energy Drinks
Energy drinks get even more energised More affordable energy drinks launched in 2005 Enerjos taking advantage of Extra Joss? Energy drinks to continue growing stronger 8.3 Elixirs
YOU C1000: the pioneering HW elixirs brand Robust growth expected for HW elixirs 8.4 Concentrates
Fortified/functional, the only contributor to HW concentrates' sales Driven by energy drink powder concentrates (EDPC), HW concentrates post more robust growth Nutrisari, the only brand of HW fruit-based powder concentrates Hemaviton Jreng continues challenging Extra Joss 2005 sees a flurry of new product launches Powdered energy drinks determine the key functional ingredients HW concentrates to further stabilise in the forecast period 8.5 RTD Tea
Only naturally healthy RTD tea available up to 2005 At last, in 2005 green RTD tea gets a promising welcome from Indonesians More promising years await naturally healthy RTD tea 8.6 RTD Coffee
Sales of HW RTD coffee stay negligible Ginseng-fortified RTD coffee may emerge in the mid-term period 8.7 Asian Speciality Drinks
Naturally healthy products still most common for Asian speciality drinks Steadier performance of other Asian speciality drinks the reason behind slower growth Other Asian speciality drinks benefits from more new products being launched Growth expected to further stabilise

9. HEALTH AND WELLNESS HOT DRINKS SALES

9.1 Market Performance
2005 headlines Hot drinks still dominated by non-HW coffee and tea Faster value growth continues for HW hot drinks Fortified/functional, the largest and the fastest growing HW hot drinks category Better for you hot drinks only appeal to instant coffee drinkers 9.2 Key Trends and Developments
HW hot drinks still targeted towards niche consumer base Fortified/functional and naturally healthy hot drinks most popular for Indonesians Organic hot drinks are almost unheard of 9.3 Key Functional Ingredients
9.4 Retail Distribution
Retail distribution trends 9.5 Retailer Activity and Private Label Trends
Retailer activity Private label trends 9.6 Forecast Market Performance
Forecast headlines Brighter years await HW hot drinks Fortified/functional category to grow the fastest, albeit with a decelerating performance Naturally healthy hot drinks to show the most significant improvement Organic hot drinks may post sales in the longer term

10. COFFEE

10.1 Coffee by Health and Wellness Category
2005 headlines HW coffee still a novel concept in 2005 Price hikes partly lead to robust growth of HW coffee Fortified/functional category preferred to its BFY counterpart Several new brands challenge CNI Ginseng Coffee Sales of HW fresh coffee remain negligible BFY reduced caffeine does not appeal coffee drinkers Forecast performance 10.2 Company and Brand Analysis
10.3 Key Functional Ingredients
10.4 New Product Developments
10.5 Pricing Strategies

11. TEA

11.1 Tea by Health and Wellness Category
2005 headlines HW tea not yet common, as regular tea already seen as a healthy drink Better health awareness contributes to good performance of green tea Kepala Djenggot, the only notable brand of naturally healthy fruit/herbal tea Forecast performance 11.2 Company and Brand Analysis
11.3 Key Functional Ingredients
11.4 New Product Developments
11.5 Pricing Strategies

12. OTHER HOT DRINKS

12.1 Other Hot Drinks by Health and Wellness Category
2005 headlines HW products have considerable presence for other hot drinks Fortified/functional, the major driver behind robust growth of HW other hot drinks Robust growth driven by rising consumer health-consciousness HW non-chocolate-based flavoured powder drinks grows the fastest Forecast performance 12.2 Company and Brand Analysis
12.3 Key Functional Ingredients
12.4 New Product Developments
12.5 Pricing Strategies