Summary
Convenience, health and a desire for foods to be as natural as possible are today three of the most powerful drivers of most food and beverage categories and the kids' cheese market is no exception.
This concise and informative case study analyses the kids' cheese markets in the US, the UK and Ireland. As well as offering three key success factors in the marketing of kids' food products it provides detailed explorations of the marketing, branding and advertising strategies employed by key companies in the kids' cheese category.
As with all New Nutrition Business case studies this 24-page report has been written based on in-depth interviews with the companies concerned to provide you with:
- Companies' own views on the key aspects of kids' cheese that they have chosen to target and why
- Information on branding and marketing strategies
- Understanding of product formats and ingredients chosen
- Colour illustrations of products
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