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Food & Nutrition |
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Innovation in Natural and Organic Food and Drinks
Winning NPD strategies and future trends in healthy and ethical products
Publication Date May 2006
Publisher Business Insights
Product Type Report
Pages 122
ISBN Number not applicable
Product Code RBI156
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Summary
The terms natural and organic are not mutually exclusive: many products are marketed as 'natural' without organic certification; likewise, a number of organic products do not incorporate the term 'natural' in marketing, or in the brand or product name. However, this report pairs the analysis of the natural and organic market due to their close relationship. The report assesses the growth of the natural and/or organic market since 2001 in the global food and drink industry, and offers insight into its future potential. Many consumers view terms such as natural and organic as indicative of a high quality, healthy product. In line with growing health and nutrition awareness, this sector is expected to go from strength to strength. Its success will be fuelled by manufacturer-led, educational campaigns to inform consumers of a product's unique selling point (USP) in terms of taste, health and/or wellbeing. New product development will be essential to growth in this market, and will originate from smaller start-up companies through to multinational billion dollar organizations. The data used in this report to substantiate analysis and future forecasts is from Productscan Online, which is the world's longest-established and largest database of new product launches in the fast moving consumer goods industry. It contains detailed reports on all key new products launched, including full product details plus an 'innovation rating' that determines whether, and how, a product breaks new ground. The Productscan Online database is updated using a variety of different sources, including store checks, trade fairs, notification from manufacturers, and press releases.
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Content
- Executive Summary
- Drivers of the natural and organic food and drinks market
- Growth opportunities in natural and organic food and drinks
- Innovation trends
- Key trends in natural and organic food and drinks
- Conclusions
- Chapter 1 Introduction
- Research methodology
- What is this report about?
- Report structure
- Chapter 2 Drivers of the natural and organic food and drinks market
- Summary
- Introduction
- The future potential of the natural and organic market
- Value of natural, fresh and organic food and drink markets by category
- Value of organic food and drink markets by category
- Organic market value and growth, by country
- Nutrition education
- Industry response to health campaigns
- Rise in diet-related illnesses
- Estimated prevalence of diabetes in seven major markets
- Taking an ethical interest
- Get certified: avoid a brand boycott
- Food miles
- Providing the best of both worlds
- Retailer interest
- Whole Foods Market in the US - soon to enter Europe
- Celebrity endorsements
- Farmers' markets keep major multiples on their toes
- Chapter 3 Growth opportunities in natural and organic food and drinks
- Summary
- Introduction
- Growth of natural and organic food and drinks categories
- Category analysis
- Bakery and cereals
- Confectionery
- Dairy
- Ready meals
- Snacks
- Case study: Whitworths
- Soft drinks
- Growth opportunities in natural and organic food and drinks
- Soft drinks
- Bakery and cereals
- Hot drinks
- Ready meals
- Regional analysis
- Europe
- North America
- Latin America
- Asia-Pacific
- Chapter 4 Innovation trends
- Summary
- Introduction
- Innovative natural and organic food and drinks
- Innovations in formulation
- Soy products attracting consumers despite confusion
- Innovations in positioning
- Targeting consumers by gender and age
- Innovation in packaging
- Vitamin and mineral fortification
- Innovation by category
- Alcoholic drinks
- Sweet and savory spreads to benefit from health-consciousness
- Product tags on natural and organic products
- Premiumization
- Trans fats regulation in the US
- Pure and simple holds strong appeal to consumers
- Flavor trends
- Orange is losing ground to more exotic flavors
- Chapter 5 Key trends in the natural and organic food and drinks market
- Summary
- Introduction
- The three mega-trends
- Health
- Convenience
- Premiumization
- Case study: premiumization in chocolate
- Mums-to-be
- Raw food
- Functional products
- Glycemic Index
- Whole foods
- Case study: Tree-gate's happy and healthy teas
- Chapter 6 Conclusions
- Summary
- Introduction
- Key trends
- Market opportunity and the future of the natural and organic food and drinks market
- Category potential
- Global opportunities
- Sweden stands out as highest potential target market for natural and organic food and drinks
- Index
- List of Figures
- Figure 2.1: Tree-gate's Love, Freedom and Beauty Teas
- Figure 2.2: Teaming fairtrade with organic: the UK labeling scheme
- Figure 3.3: Percentage growth of natural & organic food & drinks in terms of new product launches, 2003-2006
- Figure 3.4: Percentage of food and drinks products in each category launched that are natural and organic
- Figure 3.5: Perky's Perky O's and Sweet Home Farm Low Fat Granola
- Figure 3.6: Green & Black's and CocoaVia
- Figure 3.7: Well Being iQ2 and Lactantia Nature Addition Omega 3 Milk
- Figure 3.8: Hain Celestial all natural soups
- Figure 3.9: T-Bar Green Tea Nutrition Bar and Island Nuts
- Figure 3.10: Whitworths healthy on-the-go fruit snacks range
- Figure 3.11: Tesco Aqua Mineral Water
- Figure 3.12: Market opportunity of natural &/or organic food and drink categories, current market value vs. potential market value
- Figure 3.13: NPD in natural soft drinks is focusing on pomegranate in juices
- Figure 3.14: Innovative teas
- Figure 3.15: Percentage of product launches targeted at natural & organic in each category in Europe, 2001-2006
- Figure 3.16: Xavante Guarana Energy Drink Plus
- Figure 3.17: Prince Charles' Duchy Originals
- Figure 3.18: Percentage of product launches targeted at natural & organic in each category in North America, 2001-2006
- Figure 3.19: Food For Life Wheat & Gluten Free Brown Rice Tortillas and Quaker Crispy WholeGrain Minis Chips
- Figure 3.20: Percentage of product launches targeted at natural & organic in each category in Latin America, 2001-2006
- Figure 3.21: Power Punch Uva
- Figure 3.22: Percentage of product launches targeted at natural & organic in each category in Asia- Pacific, 2001-2006
- Figure 3.23: Enhanced Organic Coffee
- Figure 4.24: Innovation in formulation
- Figure 4.25: Innovation in positioning - Healthy Mom Nutrition Shakes
- Figure 4.26: Defense Effervescent Vitamin & Mineral Supplement Drinks
- Figure 4.27: Innovation in natural & organic food and drinks categories, 2001-2006
- Figure 4.28: Three Sixty Vodka
- Figure 4.29: Justin's Nut Butter
- Figure 4.30: QueenBee Pure Honey Candy
- Figure 5.31: Twinings Iced Tea
- Figure 5.32: Dagoba premium and organic chocolate
- Figure 5.33: Naturel Complement en Fer Eau
- Figure 5.34: Organic Snack Bars and Virta Organic Bars
- Figure 5.35: Alvarado St. Bakery Diabetic Lifestyles Bread
- Figure 5.36: Solo GI Low Glycemic Weight Management Sustained Energy Bar
- Figure 5.37: New Earth's Best Organic Crunchin' Grahams
- Figure 6.38: Forecast value CAGR of natural and fresh (including organic) food and drink markets by key product categories, Europe and US, 2004-2009,
- Figure 6.39: Burnbrae Farms Egg Creations
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