Summary
If you want to know which trends and strategies will lead you into failed product launches, weak sales, poor profits ...
And which ones will reduce your risk and enable you - even if you're the smallest company - to direct your marketing and product development efforts in the most effective way
Then this unique report is the one you should read.
Supported with concrete examples from a detailed examination of pricing and packaging strategies for brands in Europe, the US and Japan and reviewing their marketing communications and advertising, their choice of ingredients and health benefits, we provide you with a wealth of insights into the functional and health-enhancing juice business, such as:
- how digestive health is fast-emerging, behind superfruits, as the single most-promising trend for the juice industry - and how two companies have quietly built digestive brands with over $50 million in annual sales
- why juices with added ingredients for heart health don't sell on either side of the Atlantic - but ones with a heart health benefit intrinsic to the fruit are blockbuster successes
- why and how brands the most successful brands also earn super-premium prices
- and why the areas of beauty, energy and weight management all have the potential for profitable growth.
Functional and health-enhancing juices: 7 Key Trends shows what works and what doesn't using sixteen detailed case studies of success and failure, including 22 charts and tables of market data and comparative pricing charts and 74 colour product illustrations.
The 7 Key Trends are:
- Beauty, weight-loss and energy - 3 juice drink opportunities
- Packing innovation earns premium prices
- Naturally healthy fruit earns premium prices
- Superfruit earns premium prices
- Heart health in the U.S. and U.K. - naturally healthy triumphs over added science
- Digestive health - fibre and probiotics - the future for fruit juice?
- Free-from and natural lead the way in kids' fruit juices
As the only company in the world dedicated solely to analysing the global nutrition business - and we've been doing nothing else since 1995 - our trends analysis will give you practical insights for creating success - and for reducing the risk of failure - that are second-to-none.
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