Summary
In a world in which health is becoming a standard for the entire food and beverage industry, one of the current challenges (and a fecund opportunity) lies in the kids' nutrition market. This report points companies towards some very clear and practical strategic directions for their kids' food and beverage developments, production and marketing. The five key trends in kids' nutrition for 2007 are:
- Key Trend 1: Free-from and natural is the future of kids' food
- Key Trend 2: Healthy snacking - the boundaries between health, convenience and indulgence break down
- Key Trend 3: Better brains with Omega-3
- Key Trend 4: Fibre and probiotics for better bowels
- Key Trend 5: It's all about beverages
Using real case studies from Europe, the US, Australia and Japan, and illustrated with graphs, charts and full-colour photographs of products, Five Key Trends in Kids' Nutrition 2007 is a veritable guidebook for your company - those who don't take note of the trends identified may find themselves lost in the outskirts of the vibrant, challenging and potent world of kids' nutrition.
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