Summary
The diary industry, more than any other, is rising successfully to the challenge of better kids' nutrition, capitalising on dairy's excellent health credentials and successfully putting kids' health at the heart of business.
Omega-3s, probiotics and calcium offer more opportunities for both innovative kids' dairy products and innovative marketing than other ingredients and it is in these three areas that the most significant success stories are being made.
In this case study we look at eight different examples of products marketed successfully with one - or more - of the above ingredients, examining in detail the different approaches companies such as Danone, Nestl and Puleva have taken.
Using companies' own views on the key nutritional aspects of children's health Eight Key Case Studies in Kids' Nutritional Dairy provides branding, marketing and pricing strategies for kids' dairy products. The case study also analyses aspects of various strategies explaining which have worked and why.
The 48-page report contains 19 colour illustrations and 7 tables of market data.
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