Case Studies
- Ease of Accounts: Michael Brown -Marketing Manager...
- At Your Service: Maria Ortiz - PA to a Director...
- Instant Access: Kerstin Siefert - Senior Associate...
Case study: Instant Access
Kerstin Siefert is a senior associate with a business strategy consultancy. Although the company is headquartered in Frankfurt, Kerstin spends most of her time in clients' offices across Western Europe.
A pharmaceutical company client in Paris is considering licensing-in a drug delivery technique from a start-up biotech company and the managing director asks Kerstin to develop a business opportunity assessment detailing the market potential of their pharmaceutical product incorporating the delivery device. Fortunately Kerstin has bookmarked www.piribo.com on her laptop's web browser and she knows that this is a good place to start research.
Back at her hotel she uses the advanced search facility in Piribo to find a useful report on drug delivery technologies and purchases this using her company credit card.
As she is travelling, an electronic copy of the report is essential. Using Piribo's "Reading Room" function Kerstin can immediately access a PDF copy of the publication.